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February 24, 2021

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

executive describes sustainable investments
February 17, 2021

Understanding the Rapidly Evolving World of Sustainable Finance

It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.

Person skydives from prop plane
February 4, 2021

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Customer in store checks out new products
February 2, 2021

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Trader at computer monitors
February 1, 2021

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Stock trader choosing route
January 29, 2021

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Waiter brings package to homebound customer
January 20, 2021

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovator and robot
January 15, 2021

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

consumer behavior researchers observe shopper
January 11, 2021

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

A job hunter googles job information.
January 5, 2021

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Woman leaps hurdles in office hallway
January 4, 2021

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

woman shops for produce
January 4, 2021

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

person in new sneakers plants tree
January 4, 2021

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

woman applies hand sanitizer in store
January 4, 2021

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

diversity training session
January 4, 2021

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Indian farmer using cell phone
December 4, 2020

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

angel and devil draw graph
December 3, 2020

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Scientists build a staircase from paper
December 2, 2020

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind success after failure.

Woman surfs web in room full of plants
December 2, 2020

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

New hires attend a company's orientation breakfast
December 2, 2020

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

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The Insightful Leader

July 15, 2024  ·  26:04 minutes