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married couple standing at bank teller's window
May 9, 2023

One Key to a Happy Marriage? A Joint Bank Account.

Merging finances helps newlyweds align their financial goals and avoid scorekeeping.

man standing on hilltop overlooking city
May 5, 2023

3 Traits of Successful Market-Creating Entrepreneurs

Creating a market isn’t for the faint of heart. But a dose of humility can go a long way.

gig worker at computer with three scientists studying them through a window
May 1, 2023

Today’s Gig Workers Are Subject to Endless Experimentation

“It raises the question, do we want to be a society where experimentation is just the norm?”

a climate activist in their university office
May 1, 2023

How Activism-Inspired Roles like “Sustainability Manager” Emerge and Evolve

First, these new positions are held by activists themselves. Over time, this changes.

CEO cheering on team with pom-poms
April 26, 2023

How to Manage a Disengaged Employee—and Get Them Excited about Work Again

Don’t give up on checked-out team members. Try these strategies instead.

an older woman tweets and a flock of birds flies from her phone toward a person reading the tweet
April 10, 2023

Are People on Social Media Actually That Outraged?

One reason we think Twitter is such a polarized place: we’re bad at inferring how angry people are from their posts.

woman choosing avocados in store with signs Now 1-2 days 3-5 days
April 5, 2023

To Better Understand Your Customers, Think Like a “Consumer Anthropologist”

Engaging consumers in their natural habitat helps you glean insights that would never be visible in a spreadsheet.

A to-do list with easy and hard tasks
April 1, 2023

Take 5: Research-Backed Tips for Scheduling Your Day

Kellogg faculty offer ideas for working smarter and not harder.

woman shopping for shampoo
April 1, 2023

Why Are Products Marketed to Women Sometimes More Expensive?

A new study upends popular assumptions about the “pink tax.”

Chocolate factory workers along an assembly line with photos of past workers on wall
April 1, 2023

We Prefer Authentic Products. But What Conveys “Authenticity”?

Invoking a company’s history can help—and research points to a new way of doing this.

People visit a bank
March 16, 2023

What Went Wrong at Silicon Valley Bank?

And how can it be avoided next time? A new analysis sheds light on vulnerabilities within the U.S. banking industry.

CEO stands before large data wall
March 8, 2023

Marketers, Don’t Be Too Hasty to Act on Data

Don’t like the trends you’re seeing? It’s tempting to take immediate action. Instead, consider a hypothesis-driven approach to solving your problems.

child in wheelchair facing padlocked school doors
March 3, 2023

For Students with Disabilities, Discrimination Starts Before They Even Enter School

Public-school principals are less welcoming to prospective families with disabled children—particularly when they’re Black.

person removes mask to show less happy face
March 1, 2023

Leaders, Don’t Be Afraid to Admit Your Flaws

We prefer to work for people who can make themselves vulnerable, a new study finds. But there are limits.

person waiting for rideshare on roads paved with computing code
March 1, 2023

At Their Best, Self-Learning Algorithms Can Be a “Win-Win-Win”

Lyft is using ”reinforcement learning” to match customers to drivers—leading to higher profits for the company, more work for drivers, and happier customers.

A CEO's risk aversion encourages underperformance.
February 23, 2023

Take 5: How Fear Influences Our Decisions

Our anxieties about the future can have surprising implications for our health, our family lives, and our careers.

three windowed offices with people meeting in each
February 23, 2023

A DEI Reading List

Kellogg faculty share insights on how to build and sustain DEI initiatives.

person walking on smartphone, moving from app to app
February 6, 2023

If Your Favorite App Disappeared, How Would You Spend That Time?

Knowing whether users migrate to other apps or simply cut back on screen time is critical for understanding competition in the “attention economy.”

realtor showing converted office building to family
February 1, 2023

Understanding the Pandemic’s Lasting Impact on Real Estate

Work-from-home has stuck around. What does this mean for residential and commercial real-estate markets?

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The Insightful Leader

December 12, 2024  ·  11:15 minutes
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