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June 2, 2014

Parents, Listen Up! (Kids, Never Mind!)

Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.

June 2, 2014

Bonus Chapter from Roadside MBA: Profitable Growth in the Heartland

What happens when three economists hit the road in search of strategy insights from small- and medium-sized businesses?

May 5, 2014

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

May 5, 2014

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

This customer may be a harbinger of new product failure
May 5, 2014

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

April 7, 2014

The First Eighteen Months

An interview with Rob Wolcott about surviving as a corporate innovator

April 7, 2014

The Sluggish Multitasker

Cognitive demands aside, multitasking can be inefficient and demoralizing

April 7, 2014

Red Ink, Red-Eyed Judges, and the High Costs of Crowded Bankruptcy Courts

The timing of a bankruptcy filing shapes the verdict and has consequences for all of us

March 3, 2014

For Long-Range Thinking, Imagine the Future Self

How to look beyond immediate perks

March 3, 2014

How to Stop Worrying and Love the Robot That Drives You to Work

Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.

February 3, 2014

The Economic Case for Soaring CEO Pay

A new study suggests a method in the madness

CEO walks with empty pockets
February 3, 2014

Will Work for Stock Options

A $1 CEO salary can signal confidence—or danger

Businessperson being chased by racial discrimination statistics
January 8, 2014

Statistics That Hurt

Racial discrimination still affects Black workers’ wages

January 8, 2014

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

January 8, 2014

Pain and Pleasure in Persuasion

When framing messages, don’t forget that emotions rule

December 13, 2013

A Year at the FTC

Combinations, conduct, and competition in healthcare

December 9, 2013

Rich and Unhappy—and Fine with Unethical Behavior?

Ethics, income, and feelings of well-being influence each other in unpredictable ways

December 9, 2013

Plenty of Costs, Plenty of Benefits

A Q&A with Craig Garthwaite about the new insurance exchanges

November 4, 2013

A Virtuous Mix Allows Innovation to Thrive

The right mixture balances conventionality, novelty, and collaboration

November 4, 2013

The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

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December 12, 2024  ·  11:15 minutes
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