Business Insights
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March 7, 2016
How Important Is User-Generated Content?
An episode of censorship in China sheds light on the power of customers talking about brands on social media.
Stephan Seiler, Song Yao and Wenbo Wang
February 8, 2016
Employees Are More Likely to Cheat on Their Way out the Door
The temptation to act unethically is plentiful in the gig economy.
Daniel J. Effron, Christopher J. Bryan and J. Keith Murnighan
February 1, 2016
Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku
Join Kellogg’s strategy faculty in putting your favorite lessons into verse.
David Dranove, Meghan Busse, Thomas N. Hubbard and Sarit Markovich
February 1, 2016
How to Protect Yourself from an Unethical Boss
To ward off immoral requests, take a lesson from vampire lore.
Sreedhari Desai and Maryam Kouchaki
February 1, 2016
Discovering the Value of the “Corporate” Entrepreneur
How one established company benefited from a dogged intrapreneur.
Gabriel Vehovsky
February 1, 2016
Marketing Goes Off-Script
Behind the scenes with three organizations that are successfully engaging customers.
Gregory Carpenter, Farhad Manjoo, Matt Simpson and Kathy Button Bell
January 14, 2016
"Nobody Asked for Uber"
Tim Calkins on profitable growth, strong brands, and delighting your customers.
Timothy Calkins
January 5, 2016
Why No One Boasts About Being in the Top 9
Find the right way to tout your ranking.
Mathew S Isaac, Aaron Brough and Kent Grayson
January 4, 2016
Should You Skip the Startup?
The case for entrepreneurship through acquisition.
Brad Morehead
January 4, 2016
Can the Private Sector Solve the U.S. Infrastructure Crisis?
Why it may take public-private partnerships to keep our bridges from crumbling.
David A. Besanko
January 4, 2016
Going Green Can Be Good for the Bottom Line
Sustainable operations and greater growth can go hand in hand.
Özge İşlegen
January 4, 2016
How Much Do You Trust a Talking Raisin?
For some audiences, a “spokesthing” is more persuasive than a spokesperson.
Rima Touré-Tillery and Ann L. McGill
December 7, 2015
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Blakeley B. McShane and David Gal
December 7, 2015
Who Else Is Affected by Activist Investors?
Debtholders are bystanders with a lot on the line.
Jayanthi Sunder, Shyam Sunder and Wan Wongsunwai
December 7, 2015
A Gentle Nudge Can Increase Participation in MOOCs
Reminders to collaborate benefit students in massive open online courses.
Dennis J. Zhang, Gad Allon and Jan A. Van Mieghem
December 7, 2015
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
You Can Taste the Benevolence
If your customers know you donate to charity, will they like your products more?
Alexander Chernev and Sean Blair
December 7, 2015
Design Thinking Isn’t Always the Answer
The most durable solutions for social change come from within communities.
Klaus Weber
December 7, 2015
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones
December 1, 2015
Does Your Company Need a “MacGyver”?
A scrappy insider might be the best innovator for your business.
Jean Egmon and Joe Tallarico
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