Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
June 6, 2016
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Kara Palamountain
May 11, 2016
What It Takes for a Family Business to Innovate
The key is balancing a C-Suite skill set with an “F-Suite” mindset.
Justin B. Craig
May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
May 9, 2016
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
Keeping the Angels at Bay
Startups should be wary of accepting too much money from angel investors.
Scott R. Baker
May 5, 2016
Is Reading Someone’s Emails Like Entering Their Home?
How conceptions of privacy change over time and how analogies pave the way.
Kartikeya Bajpai and Klaus Weber
May 5, 2016
Can Raising the Capital Gains Tax Rate Ever Attract Investors?
The traditional view that raising rates hurts firms deserves a closer look.
Luzi Hail, Stephanie Sikes and Clare Wang
May 5, 2016
Ready to Make a Risky Decision? Your Words Suggest Otherwise
Mining digital communications for emotions can lead to better decisions.
Bin Liu, Ramesh Govindan and Brian Uzzi
April 4, 2016
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
Why Did Car Sales Drop So Dramatically During the Financial Crisis?
Even willing buyers were affected by a credit freeze.
Efraim Benmelech, Ralf R. Meisenzahl and Rodney Ramcharan
April 4, 2016
Wear Your Auditor on Your Sleeve
If a top-notch person conducts your audit, it pays to let investors know.
Daniel Aobdia, Chan-Jane Lin and Reining Petacchi
April 4, 2016
A 10:30 Cupcake? Don’t Mind If I Do
Both consumers and marketers can benefit from knowing when self-control is lowest.
Rima Touré-Tillery and Ayelet Fishbach
March 30, 2016
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 17, 2016
Video: How to Play the Lottery Without Losing
Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?
Shawn Cole, Benjamin Iverson and Peter Tufano
March 11, 2016
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 7, 2016
You Sent Us Business Haiku, Here Are Our Favorites
Kellogg Insight readers joined faculty in turning business wisdom into poetry.
Kellogg INSIGHT
March 7, 2016
What Happens When a Company Loses a Patent?
A look at whether compulsory licensing can increase innovation.
Nicola Bianchi, Petra Moser and Joerg Baten
March 7, 2016
How a Family Business Can Capitalize on Its Unique Culture
You need a different playbook when the CEO is your sister.
John L. Ward
March 7, 2016
Think You’re Out of Creative Ideas? Think Again.
We downplay the importance of persistence in creative success.
Brian J. Lucas and Loran Nordgren
March 7, 2016
How Important Is User-Generated Content?
An episode of censorship in China sheds light on the power of customers talking about brands on social media.
Stephan Seiler, Song Yao and Wenbo Wang
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The Insightful Leader
March 10, 2026 · 16:52 minutes
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