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December 1, 2014
Understanding How Stock Traders Forage for Profit
Day traders behave like bees when deciding what to buy and sell.
Serguei Saavedra, R. Dean Malmgren, Nicholas Switanek and Brian Uzzi
December 1, 2014
Is Your Household Liquid Enough?
Ample cash reserves aid households when faced with the unexpected.
Scott R. Baker
December 1, 2014
What Donors Need to Hear to Open the Checkbook
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
Fixing the Next Mortgage Crisis
What if mortgages could be refinanced automatically?
Janice C. Eberly and Arvind Krishnamurthy
December 1, 2014
How to Grow for the Greater Good
Nonprofits joining forces should keep these tips in mind.
Donald Haider, Nicholas Pearce and Stacy Ratner
November 3, 2014
Marketing Gets Personal
Leading executives explain how technology is changing the field—and who will lead the charge
David Edelman, Dick Patton, Marcy Shinder, Davide Grasso, Adrian Farina and Darren Marshall
November 3, 2014
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Moran Cerf
November 3, 2014
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
October 6, 2014
How Malls Die—and How Your Business Could Be Next
When retail-store locations go under, they drag nearby stores down too.
Efraim Benmelech, Nittai K. Bergman, Anna Milanez and Vladimir Mukharlyamov
October 6, 2014
Plastic Problems
When giving credit card users more information can backfire
Hal Ersner-Hershfield and Neal J. Roese
September 2, 2014
Too Much Good Press?
A Saudi homeware company’s great reputation might just be hampering its growth.
Edward (Ned) Smith
September 2, 2014
Is Economic Growth a Question of Culture?
A decade of research shows how culture seeps into economic decisions.
Paola Sapienza
September 2, 2014
When Marketers Step into the C-Suite
Four top executives on building credibility with company leadership
Homi B. Patel, Rick Lenny, Matthew Paull and Mary Dillon
September 2, 2014
Getting the Growth Strategy Right
In industries ripe for supercompetitors, adopting the right growth strategy is key.
Thomas N. Hubbard, Paul D. Leinwand and Cesare Mainardi
August 4, 2014
Online Brands Show Their Stuff Offline
Building brick-and-mortar showrooms can have big payoffs for online retailers.
David Bell, Santiago Gallino and Antonio Moreno-Garcia
August 4, 2014
The Hidden Benefits of Unemployment Insurance
A pioneering study reveals that the benefits of unemployment insurance include reductions in mortgage defaults and improved access to credit.
Joanne W. Hsu, David A. Matsa and Brian Melzer
July 7, 2014
Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.
James C. Anderson, James A. Narus and Marc Wouters
July 7, 2014
A Fine Fiscal Balance
A conversation with Jan Eberly on sustainable fiscal policy.
Janice C. Eberly
July 7, 2014
More Insurers, Lower Premiums?
Evidence from U.S. health insurance marketplaces.
Leemore S. Dafny, Jonathan Gruber and Christopher Ody
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