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March 12, 2019
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 6, 2019
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
March 4, 2019
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Florian Zettelmeyer and Inhi Cho Suh
March 1, 2019
How (Not) to Change Someone’s Mind
Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.
Rhia Catapano, Zakary Tormala and Derek D. Rucker
February 1, 2019
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
January 2, 2019
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal.
Christopher Cannon and Derek D. Rucker
December 6, 2018
Take 5: How to Build Customer Relationships That Last
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
November 7, 2018
Take 5: Fine-Tuning Your Powers of Persuasion
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen and Kent Grayson
October 30, 2018
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Esther Choy
October 4, 2018
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Rima Touré-Tillery and Alysson E. Light
October 1, 2018
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
September 10, 2018
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 6, 2018
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Timothy Calkins
August 15, 2018
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Timothy Calkins
July 11, 2018
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
Brett Gordon and Garrett Johnson
July 3, 2018
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Achal Bassamboo, Kent Grayson, Thomas N. Hubbard, Maryam Kouchaki, Martin Lariviere and Derek D. Rucker
May 2, 2018
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
Aron Culotta and Jennifer Cutler
April 3, 2018
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
March 20, 2018
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Brayden King and Timothy Calkins
March 5, 2018
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Michal Maimaran and John Schroeder
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