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A customer tweets about a company's products.
March 7, 2016

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

A woman steps out of a mobile device to engaging with a customer
February 1, 2016

Marketing Goes Off-Script

Behind the scenes with three organizations that are successfully engaging customers.

people in a city wait for ride share cars
January 14, 2016

"Nobody Asked for Uber"

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Find the Best Marketing Technique to Tout your Ranking
January 5, 2016

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

Spokesthing smiles at man
January 4, 2016

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

December 7, 2015

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
December 7, 2015

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

People enjoying social responsible wine.
December 7, 2015

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

November 2, 2015

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

A retailer picks the MAP pricing policy for his products.
November 2, 2015

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Retail prices do not proportionately reflect wholesale price changes.
October 5, 2015

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

Like yin yang, the Chinese consumer's psyche is all about finding a balance
September 8, 2015

What Chinese Consumers Want

Western Companies doing business in China need to ask the right questions.

Company naming strategies provide clarity for consumers.
September 8, 2015

Companies, Choose Your Name Wisely

The right name can signal that you are a safe bet.

Purpose is at the heart of Marketing 3.0
August 3, 2015

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Data analytics leader sits moving a graph.
July 6, 2015

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Nascar marketing's new digital platform has renewed and expanded its fan base.
June 2, 2015

NASCAR Overhauls the Fan Experience

How the car-racing giant overcame flagging engagement.

Trust in reputation might expose us to greater risk of opportunistic agents.
June 2, 2015

We Trust Reputation. Should We?

The power of reputation might expose us to greater risk.

Managing reputational risk can minimize consumer harm.
June 2, 2015

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

data visualization technique best practices
May 1, 2015

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Data analytics leader sits moving a graph.
May 1, 2015

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

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The Insightful Leader

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