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People enjoying social responsible wine.
December 7, 2015

You Can Taste the Benevolence

If your customers know you donate to charity, will they like your products more?

November 2, 2015

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

A retailer picks the MAP pricing policy for his products.
November 2, 2015

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Retail prices do not proportionately reflect wholesale price changes.
October 5, 2015

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

Like yin yang, the Chinese consumer's psyche is all about finding a balance
September 8, 2015

What Chinese Consumers Want

Western Companies doing business in China need to ask the right questions.

Company naming strategies provide clarity for consumers.
September 8, 2015

Companies, Choose Your Name Wisely

The right name can signal that you are a safe bet.

Purpose is at the heart of Marketing 3.0
August 3, 2015

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Data analytics leader sits moving a graph.
July 6, 2015

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Nascar marketing's new digital platform has renewed and expanded its fan base.
June 2, 2015

NASCAR Overhauls the Fan Experience

How the car-racing giant overcame flagging engagement.

Trust in reputation might expose us to greater risk of opportunistic agents.
June 2, 2015

We Trust Reputation. Should We?

The power of reputation might expose us to greater risk.

Managing reputational risk can minimize consumer harm.
June 2, 2015

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

data visualization technique best practices
May 1, 2015

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Data analytics leader sits moving a graph.
May 1, 2015

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

April 6, 2015

The Superfluousness of Realtors

Homes sold through Realtors do not garner a price premium over ones sold by owners.

Like a colorful helium-filled balloon, a creative culture can take corporate firm to new highs and foster growth.
April 6, 2015

Creative Cultures Fuel Growth

Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.

March 2, 2015

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

December 1, 2014

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

November 3, 2014

Marketing Gets Personal

Leading executives explain how technology is changing the field—and who will lead the charge

Neuromarketing strategies reveal additional insights on consumers.
November 3, 2014

Can Your Business Benefit from Neuromarketing?

When a trip inside the brain is worth it.

November 3, 2014

It’s Not About You. It’s About Me.

Scarcity can drive us to altruism—when it serves our own interests

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The Insightful Leader

September 12, 2022  ·  26:44 minutes
September 5, 2022  ·  24:00 minutes