Kellogg School of Management at Northwestern University
Neurocinematics suggests that by studying moviegoers' collective consciousness, one can predict a movie's box office sales.
Marketing

Monitoring Moviegoers’ Brains Can Predict Box Office Success

For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.

Most popular

  1. Sitting Near a High-Performer Can Make You Better at Your Job “Spillover” from certain coworkers can boost our productivity—or jeopardize our employment. Organizations article by Michael Housman and Dylan Minor
  2. Four Strategies for Cultivating Strong Leaders Internally A retired brigadier general explains how companies can prioritize talent development. Leadership article by Bernard Banks

Topics