It’s the hot new C-suite role, but not every business needs the same strategy.
Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.
There’s no “correct” approach to laying people off, but on this episode of The Insightful Leader, we discuss how you can maintain your integrity through the process.
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.
Four tips from a CEO to get out of your comfort zone and help your company fly.
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.
Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.
Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.
Game theory shows that it often makes sense for judges to rule at random.
To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.
Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.
Ask better questions to understand the purpose, costs, structures, and your family’s alignment.
