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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

March 2022

Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

February 2022

Leadership

Podcast: Cybersecurity, Part 1 | How to Avoid Becoming a Target

In the first episode of our two-part series, former NSA director Michael Rogers shares strategies for protecting your organization from a cyberattack.

Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

three windowed offices with people meeting in each
Organizations

A DEI Reading List

Many organizations want to build a workplace that works for everyone. But simply wanting DEI efforts to succeed isn't enough; companies must take a systematic approach to ensuring that they succeed. Read on for some of our favorite advice from Kellogg faculty about the biases that hold diversity efforts back, and how organizations can combat them.

Economics

6 Takeaways on Today’s Economy

A finance professor breaks down the data on inflation, the labor market, and the future of cities.

Leadership

Podcast: How to Lead a Great Virtual Meeting

Zoom doesn’t have to be a drag. On this episode of The Insightful Leader, we discuss some rules of the road.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

Finance & Accounting

Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.

A new study suggests that supply and demand are only part of a complex problem.

Policy

Psychological Factors—More Than Demographics—Drive Vaccine Behavior

The finding gives policymakers and medical professionals an important tool.

Policy

Is an Efficient Government Always a Good Thing?

History sheds light on how processes designed to serve citizens can also be put to nefarious ends.

Economics

Covid Hit in an Era of Broadband and Zoom. How Much Did That Help the Economy?

A new study sheds light on the impact of remote work on GDP in 2020.

Organizations

Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

Organizations

What the Psychology of Resilience Can Tell Us About Enduring the Pandemic

Plus, what organizations can do to help their employees cope.

January 2022

Organizations

The Robots Are Not Coming

Those predictions of a robot takeover may not come to fruition.

a group of coworkers play frisbee on a zoom call
Organizations

3 Best Practices for Virtual Meetings

Make your next Zoom session less exhausting and more inspiring.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

people in 1967 and 2022 react to advertising
Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Leadership

Podcast: Are You Promoting the Right People to Management?

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

Marketing

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

Finance & Accounting

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

December 2021

Leadership

Podcast: How to Lead During Difficult Times

The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.

Data Analytics

Podcast: Why You Need a Working Knowledge of AI

Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.

person assembling powerpoint presentation
Data Analytics

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Economics

Top Economic Concerns for 2022

Growth continues, but risks abound.

group of executives ringing opening bell at stock market
Organizations

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

parent chasing child in rainstorm
Organizations

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

person taking fork in path
Careers

Mulling a Career Pivot? 3 Things to Consider

Knowing your own motivations can help you successfully transition to a new role or industry.

Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

Economics

Can Larger Loans Help Small Firms Grow?

Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.

November 2021

Leadership

Podcast: Businesses Can Slow Climate Change. Here’s How.

Individual actions won’t be enough to slow global warming. On this episode of The Insightful Leader, learn how companies—and the people who lead them—need to get involved.

person with money deciding which box to put it in.
Marketing

How You Can Make a More Positive Social Impact

A 3-step guide to becoming a more thoughtful consumer and donor.

Podcast: The Art of Giving Good Feedback

On this episode of The Insightful Leader: how to talk so that your team (and boss) will listen.

Data Analytics

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

corporate offices with a smaller building reflecting a halo in a pond
Organizations

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

Policy

The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?

Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.

Organizations

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

woman in blue suit ascending green staircase
Leadership

3 Skills New Managers Need to Succeed

To start, recognize that entire teams—and not just individuals—require clear feedback.

Finance & Accounting

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

Organizations

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

Marketing

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

October 2021

Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Social Impact

Podcast: Why Conspiracy Theories Abound—and How to Push Back

COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.

Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

September 2021

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

August 2021

Innovation

Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

sparsely populated office
Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

July 2021

Careers

Dread Networking? Here’s How to Make It Feel Less Icky.

If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

Innovation

How Has Covid-19 Shaped Scientists—and the Future of Science?

The global pandemic has changed how researchers work. The impacts will be felt for years.

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.

Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

June 2021

To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

transformer robot comprised of healthcare elements including clinic, ambulance, and hospital.
Healthcare

How Did “Big Med” Get So Big—and So Expensive?

Two economists explain how the American healthcare system evolved into the behemoth it is today—and what can be done to lower costs and improve patient care.

Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

Healthcare Megaproviders Have Become a “Megaproblem”

An excerpt from the new book “Big Med” explains how hospital systems have ballooned—and how that may be hurting patients.

Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Healthcare

Nursing Shortages Cause Real Harm to Patients. Policymakers Should Pay Attention.

During COVID, governments eased hiring restrictions. A Kellogg economist explains why the labor market should stay flexible.

Politics & Elections

Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?

While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.

Social Impact

Why Do Some People See Inequality Where Others Don’t?

A new study helps explain societies’ deeply polarized views on bias and discrimination.

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

Economics

U.S. Firms Are Investing Heavily in Innovation, Yet Economic Productivity Has Slowed. Why?

The answer may lie in how pharmaceutical companies are targeting their R&D spending.

May 2021

Healthcare

Taking the Pulse of the Changing U.S. Healthcare Ecosystem

As healthcare gets more complex—and more expensive—business models are adapting to address misaligned interests and incentives.

an office cubicle is protected by a moat and drawbridge and other security devices
Organizations

4 Ways Leaders Can Defend Their Organizations Against Cybersecurity Threats

Former NSA Director Adm. Michael Rogers on why your company could be a target—and what you should do about it.

Healthcare

How Regulating Hospital Prices Can Impact Patient Care

There are tangible benefits for quality of care when hospitals compete for higher-paying patients.