Kellogg Insight
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen

December 2009

Operations

Rational Rationing

Allocating scarce resources in uncertain conditions

Leadership

Biases that Bind

The Role of Stereotypes in Decision-Making Processes

November 2009

Marketing

Name-Letter Branding

How your name can influence your choices

Policy

The Effects of Health On Wealth

Major illness leads to financial catastrophe for the uninsured

Leadership

Losing Touch

Power diminishes perception and perspective

Policy

Beneficial or Detrimental Legislation?

The pros and cons of Sarbanes-Oxley

Finance

In with the “In” Crowd

In venture capital, high school rules prevail

October 2009

Is Accounting that’s Good for General Motors Good for Detroit?

Business and government accounting practices diverge

Marketing

The Art of Persuasion

Aligning consumer goals with level of abstraction

Leadership

Don’t Stand by Me

The role of personal connections in failing projects

Policy

Tort Reform No Miracle Cure

Limiting liability has limited impact on healthcare costs

Marketing

Colored by the Company You Keep

The effects of context on brand evaluations

Pyramidal Blind Spots

Perils of international joint ventures

Strategy

Reading the Org Chart

What a firm’s structure can tell us

September 2009

Suspiciously Short

CEOs with stock options may purposely miss earnings targets

Finance

There’s No Place Like Home

Investment bias toward domestic funds

Marketing

Should I Stay or Should I Go?

How loss-aversion influences choice

Finance

Agreeing to Disagree

Differing beliefs lead to price drift

August 2009

Finance

The Biochemistry of Financial Risk

Testosterone’s influence on financial decisions

Leadership

Beware the Siren’s Song

Maintain self-control by avoiding temptation

Finance

Mysterious Profit

‘Peso events’ drive returns to the carry trade

Marketing

Rational Retail Pricing

Demand-based pricing versus past-price dependence

Policy

Super-Premium Ice Cream

Merger effects on product variety

Finance

Currency Exchange Rates

Micro effects of macro announcements

July 2009

Teamwork

The Price of a Billable Hour

Social networks affect transaction costs

Banks, Bonds, and Accounting Quality

Poor financial reporting can determine your lending options

Economics

Rationalization in Decision Making

Why we don’t always choose our favorite option

Finance

Walking Away

Moral, social, and financial factors influence mortgage default decisions

Strategy

$1,000 Cash Back

Implications for customer and dealer negotiations

June 2009

Finance

Picking Up Pennies for Profit

Predictable stock price patterns

Driven Offshore

An unintended consequence of Sarbanes-Oxley

Economics

Counterfeit Competition

Driving up price and quality

Marketing

Sales Force Effectiveness

First ask the right questions

Operations

Global Dual Sourcing Strategies

Should you source your carbon fiber bicycle frames from Mexico or China?

May 2009

Marketing

What’s in a Message Frame?

Sharing the good and the bad leads to more persuasive messaging

Marketing

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Entrepreneurship

People Are Talking

Anticipate product performance through online discussions

Politics & Elections

The "Teddy Bear Effect" for Black CEOs

Black male CEOS are more successful when their facial features are perceived as less threatening.

Policy

Liquidity Rules

Manage innovation or risk repeating history

April 2009

Living Outside the Box

Living abroad boosts creativity

Social Impact

Growing Socially Responsible Markets

Grass-fed meat and dairy products

The Global “Idea” Market

Innovation and international trade in technology

Organizations

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Walking the Walk

Creating a market orientation

March 2009

Policy

Reforming Credit Reform

Federal accounting rules downplay the costs of extending credit

Policy

Uncertainty Principles

Uncovering flaws in old price cap notions

Culture and Commitment

When should advertisers focus on you versus your entire family?

February 2009

Finance

Blame It on the Genes!

Financial risk taking

Strategy

To Sell but Not to Missell

Sales agents’ conflicts between prospecting and advising

Policy

Predicting Politics

Prediction markets out-predict political pollsters

Policy

A (Sales)Taxing Proposition

How Internet sales taxes affect customer behavior

Measuring Trust

Introducing the Financial Trust Index

January 2009

Data Analytics

Learning from Zillow and Zoots

Improved performance through service inventory management

Strategy

Golf Lessons

Competing with superstars adversely affects performance

December 2008

Finance

Discounted Diapers and Stockpiles of Soup

Managing earnings through marketing

Marketing

Don’t Interrupt Me Now

Media “transportation” and advertising effectiveness

Finance

Don’t Look Now

When it comes to monitoring your investments, putting off until tomorrow what you could do today can pay off

Economics

Seeing Profit Despite Misunderstood Pricing Strategy

Implications in real-world market situations

November 2008

Careers

Transparent Barriers

What is preventing racial minorities from attaining leadership positions in the corporate world?

Finance

Does Function Follow Organizational Form?

Lending practices of large and small banks

Marketing

Jack of All Trades or Master of One?

Performance perceptions of multi-feature products

October 2008

Teamwork

Science as Team Sport

Collaborating at a distance pays off

Seeing Is Believing, Unless It Isn’t

Loss of control makes the mind misperceive

Brand Scandal Spillover

When will a brand scandal spill over and how should competitors respond?

Organizations

When Does Coordination Require Centralization?

Contrary to expectations, decentralization might be the best strategy when the need for coordination among divisions is paramount

Leadership

Stacking the Deck Against Racism

A psychological explanation for impartiality

September 2008

Finance

The VIX, CIV, and MFIV

Measuring up the accuracy of option-based predictors of volatility

Communicating the Risks of Investments in Intellectual Property

International financial reporting standards may be better than U.S. standards

Social Impact

Strategic Activism and Nonmarket Strategy

When firms become the target of activists

Operations

Firm Size and Service Level

When is it advantageous for a service-oriented firm to differentiate itself along service-quality dimensions?

August 2008

Strategy

Own-Brand and Cross-Brand Retail Pass-Through

How much of a manufacturer’s promotional pricing gets passed through to the end customers?

Policy

Does Malpractice Liability Keep the Doctor Away?

The impact of tort reform damage caps

Operations

The Outlet Mall

Dumping ground, cannibal channel, or smart strategy?

July 2008

Marketing

Emotion and Consumer Behavior

Can anger make us choose a hiking trip vacation?

Strategy

Professional Forecasters

Innocent until proven strategic

Economics

The Price of Advice

Why do consultants charge fees depending on their clients’ decisions?

Teamwork

Cultural Intelligence in Global Teams

A fusion model of collaboration

June 2008

Women and Math, the Gender Gap Bridged

Social equality frees women to match men

Innovation

Patent Protection and Innovation in Pharma

Do national patent laws stimulate domestic innovation in a global patenting environment?

Finance

Bear or Bull Market Indicators?

The impact of short selling

May 2008

When Executives Sell

The influence of wealth diversification on contracting schemes

Finance

The Promise, Perils, and Performance of Private Equity

The returns that institutional investors realize from private equity differ dramatically across institutions

Marketing

How Many Reasons Do You Need to Like BMWs?

The role of content vs. retrieval ease

Policy

Lobbyists Speak in Numbers

Evaluating the Sarbanes–Oxley Act of 2002

April 2008

Accounting

Cost-Sharing Agreements

A tax-saving device for multi-nationals

Policy

Concrete Threats

Inferring market power under the threat of entry

Policy

A Borderline Question

The economics of immigration

March 2008

Policy

Averting a Recession

Does a tax rebate work?

Organizations

Coupling within the Firm

Links between governance channels affect strategy

Finance

Exercising Options

Should you accelerate income tax payment on share-based compensation?

Innovation

Running Neck and Neck

Research and development races

February 2008

Strategy

Playing Well Together

The ability to share information about economic opportunities motivates firms to expand their boundaries

Marketing

Predicting Customer Lifetime Value

When is it sensible to give perks to customers?

Finance

When Should a Firm Decentralize?

Corporate features can determine your organization’s design

January 2008

Finance

(When and How) Do Markets Learn?

The surprising market reactions to ambiguous corporate policies

Economics

Big Fish, Little Fish—Choose Your Pond

Company size, organizational design, and market structure correlate with executive salaries

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.