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May 1, 2019
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
April 22, 2019
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
David Schonthal
April 8, 2019
Take 5: Cultivating Empathy in the Workplace
What to understand about this critical, but surprisingly complex, trait.
Maryam Kouchaki, Nour Kteily, Loran Nordgren and Brooke Vuckovic
April 5, 2019
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Mohanbir S. Sawhney
April 4, 2019
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
April 1, 2019
Bias in Organizations May Not Just Come from the Top
Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.
Aliza Husain, David A. Matsa and Amalia R. Miller
April 1, 2019
To Improve Customer Experience, Embrace the Outliers in Your Data
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Joel K. Shapiro
April 1, 2019
For Companies Worried About a Trade War, the Time to Act Is Now
A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.
Philip Levy
April 1, 2019
Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s
With employers shifting away from pensions, there’s an urgent need for improved financial literacy.
Francisco Gomes, Kenton Hoyem, Wei Hu and Enrichetta Ravina
April 1, 2019
You Just Bought a Small Business. Now It’s Time to Lead.
Four tips for tackling the unique challenges of entrepreneurship through acquisition.
Alex Schneider
March 21, 2019
Climate Change Is Transforming the Economy. How Will Your Company Adapt?
“Until organizations learn to internalize the threat, they’re in danger of falling behind.”
Klaus Weber
March 21, 2019
Podcast: Great Leaders Ask, "What Really Matters?"
Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.
Harry M. Kraemer
March 13, 2019
Take 5: How to Build a Collaborative Workplace
Simple strategies for reaping the benefits of collaboration.
Benjamin F. Jones, J. Keith Murnighan, Leigh Thompson, Brian Uzzi, Jan A. Van Mieghem and Dashun Wang
March 12, 2019
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 7, 2019
Podcast: Revenge of the Customer Service Rep
Why employees sabotage customers, and what companies can do about it.
Yu-Shan (Sandy) Huang, Rebecca L. Greenbaum, Julena M. Bonner and Cynthia S. Wang
March 6, 2019
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
March 5, 2019
Worried Your Employees Are Slacking? Rethink How You Pay Them.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
George Georgiadis and Balázs Szentes
March 4, 2019
Why First Come, First Served Isn’t Always the Best Approach to Customer Service
Is it time to give impatient people their own line?
Achal Bassamboo and Ramandeep Randhawa
March 4, 2019
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Florian Zettelmeyer and Inhi Cho Suh
March 4, 2019
How Much Does Innovation Drive Economic Growth?
A study of millions of patents lifts the veil on how new ideas influence productivity.
Bryan Kelly, Dimitris Papanikolaou, Amit Seru and Matt Taddy
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The Insightful Leader
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