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June 6, 2017
What Makes an Online Flash Sale Successful?
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
June 6, 2017
To Improve Fundraising, Give Donors a Local Connection
Research offers concrete strategies for appealing to donors who want to make an impact.
Rima Touré-Tillery and Ayelet Fishbach
June 6, 2017
The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January
Research shows that interest rates are lower for borrowers who can plan ahead.
Justin Murfin and Mitchell A. Petersen
May 8, 2017
Take 5: How to Succeed as an Entrepreneur
Advice from Kellogg faculty experts on starting and running your own business.
Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
May 8, 2017
Sitting Near a High-Performer Can Make You Better at Your Job
“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.
Michael Housman and Dylan Minor
May 4, 2017
Alaskans Get an Annual Check from the State. How Do They Spend It?
The answer depends on a family’s income, but not in the way many economists expected.
Lorenz Kueng
April 14, 2017
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
Pierre Deville, Chaoming Song, Nathan Eagle, Vincent D. Blondel, Albert-László Barabási and Dashun Wang
April 13, 2017
How Tight-knit and Individualistic Communities Adopt New Technologies Differently
Innovations from fax machines to WhatsApp spread faster in some societies than others.
Bryony Reich
April 13, 2017
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Mathew S Isaac and Kent Grayson
April 7, 2017
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren
April 6, 2017
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi
April 4, 2017
How the 2013 Government Shutdown Affected Workers’ Household Spending
Even temporary income dips lead to a surprising degree of belt-tightening.
Scott R. Baker and Constantine Yannelis
April 4, 2017
What Happens to Patient Care When There Are Not Enough Nurses?
The impact can be significant, especially in nursing homes.
Benjamin Friedrich and Martin B. Hackmann
March 10, 2017
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem
March 9, 2017
How Bell’s Became So Many People’s Local Beer
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Michael J. Mazzeo and Laura Bell
March 8, 2017
How Risk Aversion Motivates Executives
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
Todd A. Gormley and David A. Matsa
March 8, 2017
Even YouTube Stars Need the Traditional Media Spotlight
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.
Paul Hirsch and Daniel A. Gruber
March 6, 2017
Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity
Practical tips to reign in an unethical boss and encourage employees to do the right thing.
Maryam Kouchaki, Derek D. Rucker, J. Keith Murnighan, Paola Sapienza, Dylan Minor and Nicola Persico
March 6, 2017
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
Eric Leininger and David Kimbell
March 6, 2017
The Psychology Behind Fake News
Cognitive biases help explain our polarized media climate.
Adam Waytz
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