Business Insights
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May 2, 2018
What a Difference a Year (with a Consultant) Makes
A study in Mexico finds that consultants can help small- to medium-sized businesses expand.
Miriam Bruhn, Dean Karlan and Antoinette Schoar
May 1, 2018
Why Bosses Cut Some Employees Slack for Unethical Behavior
The same transgression can lead to different consequences. Here’s one reason why.
Yajun Zhang, Kai Chi Yam, Maryam Kouchaki and Junwei Zhang
May 1, 2018
Four Reasons Why Hiring Veterans Makes Good Business Sense
They’re trained to be trainable and can take criticism. Is your company overlooking these talented candidates?
Dan Friend
April 6, 2018
Why the Panic of 1907 Led to a Recession
Understanding this history sheds light on the 2008 financial crisis.
Carola Frydman, Eric Hilt and Lily Y. Zhou
April 3, 2018
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
How to Fill Your Company with Rockstar Employees
Four steps to build a culture that attracts the best of the best.
Jeff Hyman
April 3, 2018
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
David Schonthal and Joel K. Shapiro
March 20, 2018
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Brayden King and Timothy Calkins
March 7, 2018
Podcast: Attract Rockstar Employees—or Develop Your Own
Finding and nurturing high performers isn’t easy, but it pays off.
Bernard Banks and Jeff Hyman
March 5, 2018
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Michal Maimaran and John Schroeder
March 1, 2018
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Mary Hunter-McDonnell and Brayden King
March 1, 2018
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
February 10, 2018
Podcast: How Music Can Change Our Mood
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
Derek D. Rucker, Loran Nordgren and Kris Kukul
February 5, 2018
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Janice C. Eberly, Lorenz Kueng, Scott R. Baker, Anthony DeFusco and John Mondragon
February 2, 2018
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
February 2, 2018
New Cryptocurrencies, Same Old Problems
Why we won’t see a Bitcoin takeover any time soon.
Sarit Markovich
February 1, 2018
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
Daniel Aobdia
January 5, 2018
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Craig Garthwaite, Meghan Busse, Amanda Starc and R. Mark McCareins
January 5, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Eric T. Anderson and Florian Zettelmeyer
January 4, 2018
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Ronen Gradwohl and Timothy Feddersen
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