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Shopper moves from outlet store to retail store.
June 7, 2016

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

CEO appointments are met differently for women than men.
June 7, 2016

Appointing a Female CEO? Beware of Media Attention

Investors are skittish when new CEOs get lots of press, but only when those leaders are women.

A new model predicts stock performance better than CAPM
June 6, 2016

Your Investment Tool Is Failing You

A new tool offers smart investors an improvement over the CAPM.

Ownership of a professor's intellectual property shifts to the university.
June 6, 2016

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

Medical device startups receive tips for entrepreneurs on designing for the environment.
June 6, 2016

Can Your Invention Take the Heat?

An infant HIV test offers lessons for entrepreneurs designing for tough conditions.

A family business tries to innovate across generations.
May 11, 2016

What It Takes for a Family Business to Innovate

The key is balancing a C-Suite skill set with an “F-Suite” mindset.

May 10, 2016

Video: Are You Making the Wrong First Impression?

When building trust, it is not enough to demonstrate competence.

Use your competitive advantage to grow your business.
May 10, 2016

Four Steps to Strategically Grow Your Business

Look beyond the usual suspects to identify your company’s next market.

A customer weighs the environmental benefit of a green product.
May 9, 2016

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

An entrepreneur decides whether to pick an angel investor.
May 9, 2016

Keeping the Angels at Bay

Startups should be wary of accepting too much money from angel investors.

Can we keep our Internet behavior private?
May 5, 2016

Is Reading Someone’s Emails Like Entering Their Home?

How conceptions of privacy change over time and how analogies pave the way.

Capital gains tax rate is like several dials affecting growth.
May 5, 2016

Can Raising the Capital Gains Tax Rate Ever Attract Investors?

The traditional view that raising rates hurts firms deserves a closer look.

A man is in the wrong frame of mind to make a risk-related decision.
May 5, 2016

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Pin down the components of trust.
April 7, 2016

Video: To Build Trust with Customers, Show That You Are in It for the Long Haul

A researcher and a trusted CEO share tips to boost loyalty.

Engagement marketing means asking how to help your customers.
April 4, 2016

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Liquidity kept auto purchases flowing via captive lessors.
April 4, 2016

Why Did Car Sales Drop So Dramatically During the Financial Crisis?

Even willing buyers were affected by a credit freeze.

April 4, 2016

Wear Your Auditor on Your Sleeve

If a top-notch person conducts your audit, it pays to let investors know.

A woman must use self-control in deciding what to eat.
April 4, 2016

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

A female entrepreneur at work
March 30, 2016

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

March 17, 2016

Video: How to Play the Lottery Without Losing

Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?

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