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April 13, 2017
How Tight-knit and Individualistic Communities Adopt New Technologies Differently
Innovations from fax machines to WhatsApp spread faster in some societies than others.
Bryony Reich
April 13, 2017
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Mathew S Isaac and Kent Grayson
April 7, 2017
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren
April 6, 2017
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi
April 4, 2017
How the 2013 Government Shutdown Affected Workers’ Household Spending
Even temporary income dips lead to a surprising degree of belt-tightening.
Scott R. Baker and Constantine Yannelis
April 4, 2017
What Happens to Patient Care When There Are Not Enough Nurses?
The impact can be significant, especially in nursing homes.
Benjamin Friedrich and Martin B. Hackmann
March 10, 2017
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem
March 9, 2017
How Bell’s Became So Many People’s Local Beer
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Michael J. Mazzeo and Laura Bell
March 8, 2017
How Risk Aversion Motivates Executives
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
Todd A. Gormley and David A. Matsa
March 8, 2017
Even YouTube Stars Need the Traditional Media Spotlight
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.
Paul Hirsch and Daniel A. Gruber
March 6, 2017
Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity
Practical tips to reign in an unethical boss and encourage employees to do the right thing.
Maryam Kouchaki, Derek D. Rucker, J. Keith Murnighan, Paola Sapienza, Dylan Minor and Nicola Persico
March 6, 2017
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
Eric Leininger and David Kimbell
March 6, 2017
The Psychology Behind Fake News
Cognitive biases help explain our polarized media climate.
Adam Waytz
February 3, 2017
Why Are We So Quick to Borrow When the Value of Our Home Rises?
The reason isn’t as simple as just feeling wealthier.
Anthony DeFusco
February 3, 2017
Are Your Employees Putting the Company's Interests First?
A new tool measures a firm’s “stewardship climate.”
Donald O. Neubaum, Christopher H. Thomas, Clay Dibrell and Justin B. Craig
February 3, 2017
Should You Hire Someone with a Criminal Record?
Companies that give ex-offenders a fresh start may be rewarded with employees who stick around.
Dylan Minor, Nicola Persico and Deborah M. Weiss
February 3, 2017
Finding the Right Partner Can Make or Break Your Startup
A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.
Benjamin F. Jones and Nicole Staple
February 3, 2017
Four Tips to Persuade Others Your Idea Is a Winner
Want to shake up the status quo? Use psychology to your advantage.
Loran Nordgren
February 2, 2017
What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat
Tighter standards may backfire in industries with fierce competition.
Kejia Hu and Sunil Chopra
January 6, 2017
Why Are We So Quick to Excuse Drunken Behavior?
From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.
Kelly Goldsmith, Hal Ersner-Hershfield and Chelsea Galoni
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