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July 7, 2016
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
How to Make Your Startup Tech-Savvy
No matter the industry, it is important for entrepreneurs to be able to talk tech.
Jeffrey Cohen and Brian Eng
July 5, 2016
Why Income Inequality among White Collar Workers Is Growing
Top earners benefit most from “knowledge hierarchies” in organizations.
Luis Garicano and Thomas N. Hubbard
July 5, 2016
Chapter 7 vs. Chapter 11: Which Bankruptcy System Is Better?
In certain markets, forcing companies to liquidate could cause offices and factories to sit empty.
Shai Bernstein, Emanuele Colonnelli and Benjamin Iverson
July 1, 2016
Can Going Big on Eco-friendly Practices Really Pay Off?
The case for doing even more than swapping out lightbulbs.
Sunil Chopra and Pei-Ju Wu
July 1, 2016
Hate Commercial Breaks? Here’s Why You Shouldn’t
There’s a hidden value to ads during TV shows.
Song Yao, Yuxin Chen and Wenbo Wang
July 1, 2016
Video: How We Signal Trust in the Workplace
From innovating Oreos to scaling Everest, communicating trust can build your business.
Kent Grayson and Sanjay Khosla
June 20, 2016
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Achal Bassamboo and Tom Schenk
June 8, 2016
Three Tips for Designing a Startup’s Marketing Plan
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Katie Arnold
June 7, 2016
Why Do You See the World as More Fair Than I Do?
The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.
Nour Kteily, Jennifer Sheehy-Skeffington and Arnold K. Ho
June 7, 2016
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Gonca P. Soysal and Lakshman Krishnamurthi
June 7, 2016
Appointing a Female CEO? Beware of Media Attention
Investors are skittish when new CEOs get lots of press, but only when those leaders are women.
Kevin Gaughan, Edward (Ned) Smith and Jason Pierce
June 6, 2016
Your Investment Tool Is Failing You
A new tool offers smart investors an improvement over the CAPM.
Matthew R. Lyle, Charles C. Y. Wang and Akash Chattopadhyay
June 6, 2016
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones
June 6, 2016
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Kara Palamountain
May 11, 2016
What It Takes for a Family Business to Innovate
The key is balancing a C-Suite skill set with an “F-Suite” mindset.
Justin B. Craig
May 10, 2016
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Adam Waytz and Col. John O'Grady
May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
May 9, 2016
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
Keeping the Angels at Bay
Startups should be wary of accepting too much money from angel investors.
Scott R. Baker
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