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February 2, 2018
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu
February 2, 2018
New Cryptocurrencies, Same Old Problems
Why we won’t see a Bitcoin takeover any time soon.
Sarit Markovich
February 1, 2018
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
Daniel Aobdia
January 5, 2018
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Craig Garthwaite, Meghan Busse, Amanda Starc and R. Mark McCareins
January 5, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Eric T. Anderson and Florian Zettelmeyer
January 4, 2018
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Ronen Gradwohl and Timothy Feddersen
January 4, 2018
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.
Matthew R. Lyle, Christopher Rigsby, Andrew Stephen and Teri L. Yohn
January 4, 2018
Private Equity Helped Firms Weather the Great Recession
A new study shows that debt isn’t always a liability during a financial crisis.
Shai Bernstein, Josh Lerner and Filippo Mezzanotti
January 4, 2018
Take 5: Make Your Big Idea a Success
Kellogg faculty share what it takes to find, foster, and sell innovation.
Benjamin F. Jones, R. Mark McCareins, Pete Slawniak, Brian Eng, Jeffrey Cohen, Bryony Reich and Loran Nordgren
January 3, 2018
How Blockchain Could Radically Alter Global Finance
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Robert McDonald, Caitlin Long and Peter Cherecwich
December 6, 2017
How Are Black–White Biracial People Perceived in Terms of Race?
Understanding the answer—and why black and white Americans may perceive biracial people differently—is increasingly important in a multiracial society.
Arnold K. Ho, Nour Kteily and J. M. Chen
December 5, 2017
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 4, 2017
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
Anna Tuchman
December 1, 2017
Measuring the Impact of Dodd–Frank on Household Leverage
The regulation’s attempt to prevent people from taking on mortgages they can’t repay may not work as intended.
Anthony DeFusco, Stephanie Johnson and John Mondragon
December 1, 2017
How the Wrong Team Can End Up with Too Much Power in an Organization
Employee incentives that made sense at the time can lead to problematic power dynamics.
Jin Li, Niko Matouschek and Michael Powell
November 10, 2017
Take 5: How to Adapt to Changes in Your Industry
In many businesses, change is the only constant. Are you prepared?
Alvaro Sandroni, Maryam Kouchaki, Mark Achler, Thomas O'Toole and Dimitris Papanikolaou
November 8, 2017
Tips for Established Companies to Keep Innovating
Intrapreneurship requires you to “think like a disruptor.”
Paul Earle Jr.
November 2, 2017
Making Employees Compete for Rewards Can Motivate Them—or It Can Backfire
When employees care about each other, rewarding group performance may be the better strategy.
Pablo Hernandez-Lagos, Dylan Minor and Dana Sisak
November 2, 2017
The Surprisingly Short Journey from Ivory Tower to Patent Office
Scientific research leads to marketplace innovations more frequently and quickly than expected.
Mohammad Ahmadpoor and Benjamin F. Jones
November 2, 2017
How Do People Respond to Sales Tax Increases?
New research shows we aren’t as blasé as economists thought.
Scott R. Baker, Stephanie Johnson and Lorenz Kueng
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