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Measuring the success of a digital advertising campaign.
March 11, 2016

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

March 7, 2016

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Scientist losing patents to compulsory licensing innovates.
March 7, 2016

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

three generations of a family business
March 7, 2016

How a Family Business Can Capitalize on Its Unique Culture

You need a different playbook when the CEO is your sister.

Persistence, like an all-nighter at work, is the key to creative success
March 7, 2016

Think You’re Out of Creative Ideas? Think Again.

We downplay the importance of persistence in creative success.

A customer tweets about a company's products.
March 7, 2016

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

The final stretch of a job can prompt unethical behavior.
February 8, 2016

Employees Are More Likely to Cheat on Their Way out the Door

The temptation to act unethically is plentiful in the gig economy.

February 1, 2016

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

A vampire unethical boss tries to request unethical behavior from an employee.
February 1, 2016

How to Protect Yourself from an Unethical Boss

To ward off immoral requests, take a lesson from vampire lore.

corporate entrepreneurs
February 1, 2016

Discovering the Value of the “Corporate” Entrepreneur

How one established company benefited from a dogged intrapreneur.

A woman steps out of a mobile device to engaging with a customer
February 1, 2016

Marketing Goes Off-Script

Behind the scenes with three organizations that are successfully engaging customers.

people in a city wait for ride share cars
January 14, 2016

"Nobody Asked for Uber"

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Find the Best Marketing Technique to Tout your Ranking
January 5, 2016

Why No One Boasts About Being in the Top 9

Find the right way to tout your ranking.

The case for entrepreneurship through acquisition
January 4, 2016

Should You Skip the Startup?

The case for entrepreneurship through acquisition.

January 4, 2016

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

sustainable operations and growth go hand in hand
January 4, 2016

Going Green Can Be Good for the Bottom Line

Sustainable operations and greater growth can go hand in hand.

Spokesthing smiles at man
January 4, 2016

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

December 7, 2015

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Shareholder Activism
December 7, 2015

Who Else Is Affected by Activist Investors?

Debtholders are bystanders with a lot on the line.

Two people collaborate online.
December 7, 2015

A Gentle Nudge Can Increase Participation in MOOCs

Reminders to collaborate benefit students in massive open online courses.

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