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Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

employees feel included in eqitable workplace
Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Data Analytics

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

Data Analytics

So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.

These tools have the possibility to transform your business. If you know how to harness them.

Data Analytics

Video: How Bias Creeps into AI when Businesses Aren’t Looking

A quick explainer on what happens if you aren’t thoughtful about the data you use.

Data Analytics

How AI Can Help Weed Out Faulty Scientific Research

Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better.

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marketer mines data
Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

An artificial hand reaches out to a human hand.
Data Analytics

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Data Analytics

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Marketing

Podcast: How Amazon's Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Data Analytics Strategy

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Data AnalyticsStrategy

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Social media echo chambers form surprisingly fast.
Organizations

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Data AnalyticsStrategy

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Data Analytics

Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind

From tweets to scientific discoveries, human behavior is surprisingly predictable.

Airline passengers have individualized flying experiences.
Marketing

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Data AnalyticsStrategy

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Data AnalyticsStrategy

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Data AnalyticsStrategy

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Data AnalyticsStrategy

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Data Analytics

Can Computers Make Us Better Thinkers?

IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.

Data AnalyticsStrategy

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Healthcare

Collaborating to Save Lives

For an integrated healthcare organization, culture is the key to operational efficiency.

data visualization technique best practices
Data Analytics

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

The Ultimate Data Set

Computational social science aims to discover universal facts.

Data AnalyticsStrategy

A Leader’s Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Like in basketball, using data and information around you to call the shots can lead to a big wins.
Strategy

Using Data to Call the Shots

Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.