A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Quantitative data is not enough to solve your trickiest problems.
The best firms “purposely mess stuff up” to get the data they need to grow.
Plus, an algorithm that can identify new social-media hashtags as they emerge.
Social media data can help predict consumer demand.
Suggested For You
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Whom you call is linked to where you travel, which dictates how viruses spread.
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Understanding how our minds read visualizations can help answer your organization’s most important questions.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
A Q&A with Chicago’s chief data officer about the power of big data.
Putting too much stock in an arbitrary threshold may lead to bad decisions.
What’s in your cart? Depends on the device you are using.
How to hire and keep data analytics superstars.
A strategic approach to data analytics starts with asking the right questions.
Computational social science aims to discover universal facts.