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Computational Social Scientists discuss solutions.
Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Data analytics are used to design an office.
Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Data Analytics Strategy

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Marketing

Podcast: How Amazon’s Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

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Your cell phone data and frequent call list can shed light on network epidemiology A.K.A the spread of disease.
Data Analytics Strategy

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Social media echo chambers form surprisingly fast.
Organizations

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

A scientist interprets visual content through a telescope and sees data visualizations in the stars.
Data Analytics Strategy

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Marketing

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Data Analytics Strategy

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Data Analytics Strategy

Is Your Digital Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Data Analytics Strategy

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Data Analytics Strategy

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Data Analytics Strategy

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Data AnalyticsStrategy

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Data AnalyticsStrategy

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Data AnalyticsStrategy

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Data AnalyticsStrategy

Can Computers Make Us Better Thinkers?

IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.

Data AnalyticsStrategy

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Healthcare

Collaborating to Save Lives

For an integrated healthcare organization, culture is the key to operational efficiency.

data visualization technique best practices
Data AnalyticsStrategy

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

The Ultimate Data Set

Computational social science aims to discover universal facts.

Data AnalyticsStrategy

A Leader’s Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Like in basketball, using data and information around you to call the shots can lead to a big wins.
Strategy

Using Data to Call the Shots

Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.

Finance & Accounting

What Will It Take to Regulate the Stock Markets?

Better data and better cooperation are needed.

This customer may be a harbinger of new product failure
Marketing

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

Data AnalyticsStrategy

The Specifics of Sleep

Using statistics to understand sleep better

Data AnalyticsStrategy

Learning from Zillow and Zoots

Improved performance through service inventory management

Done.