A magazine of research and ideas from the
faculty of the Kellogg School of Management

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December 2, 2016

What Is the Future of Impact Investing?

“People are revisiting the relationship they want their capital to have with the world.”

David Chen and Amit Bouri

A person watches direct-to-consumer TV drug advertising.

December 2, 2016

The Hidden Benefits of TV Drug Ads

Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.

Michael Sinkinson and Amanda Starc

People take a photo to post as user-generated-content.

December 2, 2016

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch

December 2, 2016

Is There a Better Way to Allocate Organs to Transplant Patients?

Two ideas for changing a system where people linger on waitlists while kidneys spoil.

Chaithanya Bandi, Nikolaos Trichakis, Phebe Vayanos and James Schummer

A public health campaign aimed to curb Russian drinking.

December 2, 2016

How Drinking Beer Is Saving Russian Lives

Decades later, a Soviet public health initiative is still increasing male life expectancy.

Lorenz Kueng and Evgeny Yakovlev

A person and a machine communicate in an attempt to understand each other.

December 2, 2016

Podcast: Will Machines Ever Truly Understand Us?

The relationship between humans and computers is deepening. What does the future hold?

Brian Uzzi, David Ferrucci and Sandra Waxman

December 2, 2016

From Long Checkout Lines to Departure Gate Chaos, Can Companies Reduce Holiday Hassles?

An operations professor explores better ways to form queues, ride escalators, and deliver packages.

Martin Lariviere

Financial disclosure, not manipulating numbers, is the goal.

December 2, 2016

How Transparent Accounting Leads to Smarter Decisions

For companies and governments alike, massaging the numbers is a losing long-term strategy.

James Naughton

A couple maintains self-control while eating.

December 2, 2016

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

Entrepreneurs can use time constraints to their advantage.

January 4, 2017

Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

David Schonthal

January 4, 2017

Podcast: Start the New Year Motivated for Success

Tips for achieving your personal and business goals.

Blakeley B. McShane, Miguel Brendl, Eli J. Finkel and Sunil Chopra

An uninsured person struggles to pay for hospital care.

January 5, 2017

Under the ACA, the Cost of Caring for the Uninsured Decreased for Hospitals

The benefit has come only in states that expanded Medicaid.

David Dranove, Craig Garthwaite and Christopher Ody

January 5, 2017

Need to Vent? Try Talking to a Robot.

Social robots can boost our self-esteem and offer a shoulder to cry on.

Gurit E. Birnbaum, Moran Mizrahi, Guy Hoffman, Harry T. Reis, Eli J. Finkel and Omri Sass

Countering the effects of launching a startup in a recession.

January 5, 2017

Businesses Born in a Recession Tend to Start Smaller and Stay Smaller

Yet there are ways business owners can counter these long-term effects.

Sara Moreira

Communicating with investors via corporate social media

January 5, 2017

When Companies Tweet, Investors Listen

Posting negative news on corporate social media might make investors uneasy and lead to bad press.

Michael J. Jung, James Naughton, Ahmed Tahoun and Clare Wang

A customer receives a can of soup via a distribution channel.

January 6, 2017

How to Ensure Your Great New Product Reaches the Right Customers

Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”

Anne T. Coughlan

A business leader communicates complex ideas to a circle of employees.

January 6, 2017

Take 5: Lead Better Teams, Engage More Customers, and Find Your Next Market

Kellogg professors offer tips to grow your career and your organization.

Leigh Thompson, William Ocasio, Harry M. Kraemer, Mitchell A. Petersen, Mohanbir S. Sawhney and Michael J. Mazzeo

Committing a property crime while drunk.

January 6, 2017

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

Kelly Goldsmith, Hal Ersner-Hershfield and Chelsea Galoni

The Volkswagon emissions scandal may have been caused by tightening environmental regulations.

February 2, 2017

What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat

Tighter standards may backfire in industries with fierce competition.

Kejia Hu and Sunil Chopra

Using the psychology of persuasion to sell a new idea.

February 3, 2017

Four Tips to Persuade Others Your Idea Is a Winner

Want to shake up the status quo? Use psychology to your advantage.

Loran Nordgren

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