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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
Kids decide whether to buy water or soda.
September 10, 2018

A New Way to Persuade Kids to Drink More Water and Less Soda

Getting children to make healthy choices is tricky—and the wrong message can backfire.

September 13, 2018

Supreme Court Justices Become Less Impartial and More Ideological When Casting the Swing Vote

A new study suggests that justices may treat cases differently when given a chance to shape policy.

Eager student raises hand while other student hesitates.
October 2, 2018

How Peer Pressure Can Lead Teens to Underachieve—Even in Schools Where It’s “Cool to Be Smart”

New research offers lessons for administrators hoping to improve student performance.

Chief Marketing Officer is central to the organization.
October 1, 2018

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.

A cryptocurrency tanker is flanked by small boats.
October 2, 2018

The Blockchain Revolution Has Reached a Crossroads. What’s Next?

Bitcoin and its ilk need to become more efficient without losing their trademark decentralization.

A woman faces three mirrors containing different reflections, in which she appears upset, neutral, and loving.
October 4, 2018

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

Inventory manager stands before his stock room.
October 4, 2018

A Counterintuitive Way to Keep Shelves Stocked and Prices Down

New research suggests how to improve supply-chain efficiency and avoid “inventory runs.”

Election rules affect outcome
October 30, 2018

Take 5: Election Rules and Campaign Tactics That Sway Voters

A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.

A storyteller describes a shoe by a fire.
October 30, 2018

How to Empower Customers to Tell Your Company’s Story

Their “experience with your product carries more weight than any marketing message you can come up with.”

A scientist interprets visual content through a telescope and sees data visualizations in the stars.
October 30, 2018

Podcast: Our Most Popular Advice on Advancing Your Career

Here’s how to connect with headhunters, deliver with data, and ensure you don’t plateau professionally.

An outdated man works at his computer.
November 7, 2018

Don’t Let Complacency Derail Your Career

How to hone your learning agility and take good risks.

Entrepreneur in a romper pitches new idea.
November 8, 2018

Podcast: Why It’s Crucial for Startups to Define Their Identity Early

Plus, dispelling a pervasive myth about successful entrepreneurs.

Quantifying the value of sustainable practices.
November 6, 2018

Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?

New research helps to quantify the value of “ESG” initiatives.

The role of gender in telling the truth in negotiation.
November 6, 2018

Are You Willing to Stretch the Truth While Negotiating?

It may depend on your gender and whom you are representing.

Trying to borrow money from the bank.
November 6, 2018

Which Businesses Are More Likely to Get a Loan During a Credit Crunch?

Banks get picky when cash dries up.

Socioeconomic divide on the same street.
November 6, 2018

How Closely Do Our Beliefs About Social Mobility Match Reality?

The answer differs between Americans and Europeans, and between liberals and conservatives.

Arrivals board at the airport.
November 6, 2018

Attention Passengers: Your Next Flight Will Likely Arrive Early. Here’s Why.

The reason has less to do with planes and airport logistics than a strategic move by airlines.

A business leader communicates complex ideas to a circle of employees.
November 7, 2018

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

Illustration of power corrupting and causing unethical behavior
November 12, 2018

Video: How to Restore Trust When It’s Been Broken

Plus, a way to encourage ethical behavior to avoid breaches in the first place.

Entrepreneurs show ideas to an investor.
December 3, 2018

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

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