Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
A toddler wants carrots instead of crackers.
May 3, 2019

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

May 7, 2019

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

An entrepreneur faces many routes for startup success.
May 10, 2019

Podcast: Let Your Purpose Guide Your Career

How to “align your role with your soul.”

A woman maintains close connections and friendships throughout her career thus avoiding regret down the line.
May 13, 2019

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

A leader chooses their own path
June 3, 2019

Are You Doing the Work You Were Meant to Do?

It’s never too late to forge your own path. Here are four steps.

A trader looks at a volatile stock market chart made up of newspaper headlines.
June 3, 2019

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

Toy soldiers and artillery prepare to charge forward on a strategy game board.
June 3, 2019

One Nation Invades Another. What Will Happen Next?

Game theory reveals why some conflicts escalate and others don’t.

a car on a gameboard looks for parking.
June 3, 2019

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

Product packages await their brand names.
June 3, 2019

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

A star employee brings her whole self to work.
June 3, 2019

Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

A worker helps another worker learn at a computer.
June 3, 2019

A Nation’s Wealth May Depend on How Much Its Workers Can Learn on the Job

New research suggests that formal schooling is not the panacea to global inequality that many have long believed it to be.

A team with the same players keeps winning together.
June 3, 2019

For Teams, What Matters More: Raw Talent or a History of Success Together?

A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.

A woman must use self-control in deciding what to eat.
June 4, 2019

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

A municipality grows within a piggy bank.
June 26, 2019

Do High Local Taxes Really Hurt Economic Growth?

Corporate incentives and low tax rates are supposed to make a city more business-friendly. An economist explains why that’s often not the case.

When targeted with negative behavior at work, employees are most likely to retaliate.
July 1, 2019

Most Employees Retaliate If They're Slighted at Work

Here’s how managers can break the cycle of office conflict.

AI researchers and scholars of the humanities and social sciences sit at different tables, reflecting the growing gap between their disciplines.
July 1, 2019

AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.

Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.

Family business adapts over generations
July 1, 2019

How Family Businesses Can Adapt for the Next Generation

Five tips for staying relevant—and successful—as an “enterprising family.”

Negative economic news can lead voters to perceive women as less capable candidates.
July 1, 2019

Are Voters Biased Against Female Politicians?

In many cases, no. But economic anxiety can ignite powerful gender stereotypes.

Business leader practices self-reflection with team holding mirrors.
July 1, 2019

4 Steps to Becoming a More Self-Aware Leader

Here’s how to hone your emotional intelligence to benefit your team and your career.

Philadelphia's soda tax did not work as intended.
July 1, 2019

Do Soda Taxes Work? It’s Complicated.

A look at the Philadelphia soda tax shows that it had some benefits—but it didn’t stop people from buying sugary drinks.

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