Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
May 3, 2019
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 7, 2019
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Alice M. Tybout
May 10, 2019
Podcast: Let Your Purpose Guide Your Career
How to “align your role with your soul.”
Nicholas Pearce
May 13, 2019
Take 5: How to Kickstart a Successful Career
Young professionals, smart decisions now will open doors for you in the future.
Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese
June 3, 2019
Are You Doing the Work You Were Meant to Do?
It’s never too late to forge your own path. Here are four steps.
Nicholas Pearce
June 3, 2019
What Causes Stock Market Swings?
Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.
Scott R. Baker, Nicholas Bloom, Steven J. Davis and Kyle Kost
June 3, 2019
One Nation Invades Another. What Will Happen Next?
Game theory reveals why some conflicts escalate and others don’t.
Sandeep Baliga and Tomas Sjöström
June 3, 2019
Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.
The startup had a popular business model and positive press. Its founder explains why it still failed.
Nicola Persico and Eric Meyer
June 3, 2019
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Paul Earle Jr.
June 3, 2019
Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?
Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.
Mahdi Ebrahimi, Maryam Kouchaki and Vanessa Patrick-Ralhan
June 3, 2019
A Nation’s Wealth May Depend on How Much Its Workers Can Learn on the Job
New research suggests that formal schooling is not the panacea to global inequality that many have long believed it to be.
David Lagakos, Benjamin Moll, Tommaso Porzio, Nancy Qian and Todd Schoellman
June 3, 2019
For Teams, What Matters More: Raw Talent or a History of Success Together?
A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.
Satyam Mukherjee, Yun Huang, Julia Neidhardt, Brian Uzzi and Noshir Contractor
June 4, 2019
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian
June 26, 2019
Do High Local Taxes Really Hurt Economic Growth?
Corporate incentives and low tax rates are supposed to make a city more business-friendly. An economist explains why that’s often not the case.
Therese McGuire
July 1, 2019
Most Employees Retaliate If They're Slighted at Work
Here’s how managers can break the cycle of office conflict.
Lindsey Greco, Jennifer A. Whitson, Ernest O'Boyle, Cynthia S. Wang and Joongseo Kim
July 1, 2019
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.
Morgan R. Frank, Dashun Wang, Manuel Cebrian and Iyad Rahwan
July 1, 2019
How Family Businesses Can Adapt for the Next Generation
Five tips for staying relevant—and successful—as an “enterprising family.”
Jennifer Pendergast
July 1, 2019
Are Voters Biased Against Female Politicians?
In many cases, no. But economic anxiety can ignite powerful gender stereotypes.
Ryan Lei and Galen Bodenhausen
July 1, 2019
4 Steps to Becoming a More Self-Aware Leader
Here’s how to hone your emotional intelligence to benefit your team and your career.
Brenda Ellington Booth and Karen Cates
July 1, 2019
Do Soda Taxes Work? It’s Complicated.
A look at the Philadelphia soda tax shows that it had some benefits—but it didn’t stop people from buying sugary drinks.
Stephan Seiler, Anna Tuchman and Song Yao
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