Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
August 2, 2022
What’s the Secret to Successful Innovation?
Hint: it’s not the product itself.
David Schonthal
August 4, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 11, 2022
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Timothy Calkins and Alice M. Tybout
August 15, 2022
5 Trends to Watch as the Economy Emerges from the Pandemic
From inflation and remote work to climate change, here’s where the global economy appears to be headed.
Sergio Rebelo
August 22, 2022
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Timothy Calkins and Paul Earle Jr.
August 26, 2022
Take 5: How to Improve the Odds of Breakthrough Innovation
Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.
Sara Moreira, Dimitris Papanikolaou, Niko Matouschek, Kieu-Trang Nguyen, Dashun Wang, Benjamin F. Jones and and coauthors
August 26, 2022
The Food Crisis Is Bigger Than Ukraine
While Russia’s war has undoubtedly caused real problems in global food markets, they are different and more complex than what most news coverage suggests.
Nancy Qian
August 29, 2022
Podcast: What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.
Bobby J. Calder
September 1, 2022
Could Your Political Views Stymie Your Career?
From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.
Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
September 1, 2022
How Humanizing Disease Could Be a New Public Health Tool
Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.
Lili Wang, Rima Touré-Tillery and Ann L. McGill
September 1, 2022
Unilever Should Divest Ben & Jerry’s
An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.
Efraim Benmelech
September 5, 2022
Podcast: How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.
Mohanbir S. Sawhney and Alice M. Tybout
September 6, 2022
The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks
These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.
Karen Smilowitz, Michelle Shumate and and coauthors
September 6, 2022
What Happens to Innovation During an Economic Crisis?
The Great Depression hastened the end of the independent inventor—but not all was lost.
Tania Babina, Asaf Bernstein and Filippo Mezzanotti
September 6, 2022
One Nation, Too Divided?
Political sectarianism is rampant in the U.S. Three experts discuss whether we can remain united.
Eli J. Finkel, Cynthia S. Wang and James Druckman
September 12, 2022
Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 13, 2022
Gender-Balanced Teams Do Better Work
When it comes to teams of scientists, “men and women are both part of the recipe for success,” according to new research.
Yang Yang, Tanya Y. Tian, Teresa Woodruff, Benjamin F. Jones and Brian Uzzi
September 28, 2022
China’s Future Will Reflect Russia’s
China learned from Russia’s post-1991 experience and pursued its economic liberalization with more care. But it ultimately could not avoid the political implications of pro-market policies and is now following Russia down the road to autocracy—continuing a century-long pattern of mirroring its neighbor’s historical trajectory.
Nancy Qian
October 1, 2022
Why More Family Enterprises Are “Venturing Out”
A look at the pivot toward venture investing—and what it takes to pull it off.
Jennifer Pendergast
October 1, 2022
How Comments Like “Man Up” Can Lead to Misbehavior at Work
While the problem extends beyond the workplace, organizations would be wise to consider the consequences of using emasculating language.
Keith Leavitt, Luke (Lei) Zhu, Anthony Klotz and Maryam Kouchaki
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