Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
January 17, 2022
Podcast: Are You Promoting the Right People to Management?
On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.
Carter Cast
January 21, 2022
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Philip Kotler and Alexander Chernev
January 21, 2022
It May Be Time to Reconsider That Noncompete Agreement
Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.
Mark McCareins
January 25, 2022
3 Best Practices for Virtual Meetings
Make your next Zoom session less exhausting and more inspiring.
Leigh Thompson
January 26, 2022
The Robots Are Not Coming
Those predictions of a robot takeover may not come to fruition.
Efraim Benmelech
February 1, 2022
What the Psychology of Resilience Can Tell Us About Enduring the Pandemic
Plus, what organizations can do to help their employees cope.
Lauren Eskreis-Winkler
February 1, 2022
Hoping to Drive Social Change at Work? Here’s a Tip.
Certain social movement hashtags and labels could turn off the allies you want to recruit.
Cynthia S. Wang, Jennifer A. Whitson, Brayden King and Rachel L. Ramirez
February 1, 2022
Covid Hit in an Era of Broadband and Zoom. How Much Did That Help the Economy?
A new study sheds light on the impact of remote work on GDP in 2020.
Janice C. Eberly, Jonathan Haskel and Paul Mizen
February 1, 2022
Is an Efficient Government Always a Good Thing?
History sheds light on how processes designed to serve citizens can also be put to nefarious ends.
Leander Heldring
February 3, 2022
How to Talk About Selling Your Startup without Causing Everyone to Panic
An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.
Mark Achler and Mert Iseri
February 2, 2022
Psychological Factors—More Than Demographics—Drive Vaccine Behavior
The finding gives policymakers and medical professionals an important tool.
Angela Y. Lee, Jiaqian Wang, Ulf Bockenholt, Leonard Lee, Rafal Ohme and Catherine Yeung
February 2, 2022
Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.
A new study suggests that supply and demand are only part of a complex problem.
Charles Nathanson, Raven Molloy and Andrew Paciorek
February 3, 2022
Why Are Super Bowl Ads a Spectator Sport?
With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe
Derek D. Rucker
February 8, 2022
Podcast: How to Lead a Great Virtual Meeting
Zoom doesn’t have to be a drag. On this episode of The Insightful Leader, we discuss some rules of the road.
Leigh Thompson
February 10, 2022
6 Takeaways on Today’s Economy
A finance professor breaks down the data on inflation, the labor market, and the future of cities.
Sergio Rebelo
February 24, 2022
Meme Trading Is Not Dead—It Will Continue to Rile Markets
Investors are going to continue using social media to gain a trading edge.
Phillip Braun
February 25, 2022
What Does the Invasion of Ukraine Mean for Cybersecurity?
Former NSA director Michael Rogers discusses the implications for companies.
Michael Rogers
February 28, 2022
Podcast: Cybersecurity, Part 1 | How to Avoid Becoming a Target
In the first episode of our two-part series, former NSA director Michael Rogers shares strategies for protecting your organization from a cyberattack.
Michael Rogers
April 1, 2022
To Boost Engagement, News Orgs Need to Reconsider the Click
Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.
Yayu Zhou, Bobby J. Calder, Edward Malthouse and Yasaman Kamyab Hessary
March 1, 2022
How Gig Workers Push Back Against Their “Digital Boss”
Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.
Hatim Rahman and Lindsey Cameron
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