Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
July 1, 2022
How to Build a More Diverse Environmental Movement
People of color will disproportionately suffer from climate change, yet there is a striking lack of diversity in mainstream environmental organizations. Broadening what counts as an environmental issue could build a larger, more inclusive coalition.
Neil A. Lewis, Dorainne J. Green, Ajua Duker and Ivuoma Ngozi Onyeador
June 29, 2022
Podcast: Managing Up, Managing Across, and Retaining Your Best Employees
On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.
Carter Cast and Craig Wortmann
July 1, 2022
What to Consider Before Taking a Job at a Family-Owned Business
Working for a family firm can be rewarding, but you should do your homework first to make sure it’s the right place for you.
Jennifer Pendergast
July 5, 2022
Where Does Capitalism Go Next?
A conversation on “creative destruction,” growth, and designing a more equitable capitalist future.
Benjamin F. Jones and Philippe Aghion
July 7, 2022
Does the Public Benefit from the Scientific Research It Funds?
A new study quantifies how U.S. taxpayer-funded research is used in patents, media, and policy decisions.
Yin Yin, Yuxiao Dong, Kuansan Wang, Dashun Wang and Benjamin F. Jones
July 6, 2022
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.
Carter Cast and Craig Wortmann
July 8, 2022
When Political Discussions Get Heated, Is It Best to Just Stay Out of It?
Keeping your head down when hot-button topics arise could come at a cost to your reputation.
Ike Silver and Alex Shaw
July 12, 2022
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Robert Korajczyk and Jeff Ubben
August 4, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 1, 2022
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
July 27, 2022
How Is the Twitter–Musk Showdown Likely to Play Out? An Expert Weighs In.
“In my view, there is a lot of hypocrisy here from Musk.”
José Maria Liberti
July 29, 2022
Take 5: Learn to Love Networking (or at Least Tolerate It)
First, you got to nail the basics.
Ellen Taaffe, Craig Wortmann, Edward (Ned) Smith, Leigh Thompson, Brian Uzzi and and coauthors
August 1, 2022
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Celia Chui, Maryam Kouchaki and Francesca Gino
August 1, 2022
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Nathan Baker, Bryan T. Gharad, Dean Karlan, Angela L. Ofori-Atta and Christopher Udry
August 2, 2022
What’s the Secret to Successful Innovation?
Hint: it’s not the product itself.
David Schonthal
August 11, 2022
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Timothy Calkins and Alice M. Tybout
August 15, 2022
5 Trends to Watch as the Economy Emerges from the Pandemic
From inflation and remote work to climate change, here’s where the global economy appears to be headed.
Sergio Rebelo
August 22, 2022
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Timothy Calkins and Paul Earle Jr.
August 29, 2022
Podcast: What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.
Bobby J. Calder
August 26, 2022
Take 5: How to Improve the Odds of Breakthrough Innovation
Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.
Sara Moreira, Dimitris Papanikolaou, Niko Matouschek, Kieu-Trang Nguyen, Dashun Wang, Benjamin F. Jones and and coauthors
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