Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
February 1, 2009
To Sell but Not to Missell
Sales agents’ conflicts between prospecting and advising
Roman Inderst and Marco Ottaviani
March 1, 2009
Culture and Commitment
When should advertisers focus on you versus your entire family?
Nidhi Agrawal and Durairaj Maheswaran
March 1, 2009
Uncertainty Principles
Uncovering flaws in old price cap notions
Robert Earle, Karl Schmedders and Tymon Tatur
March 1, 2009
Reforming Credit Reform
Federal accounting rules downplay the costs of extending credit
Deborah Lucas and Marvin Phaup
April 1, 2009
Walking the Walk
Creating a market orientation
Gary F. Gebhardt, Gregory Carpenter and John F Sherry Jr.
April 1, 2009
Why Boycotts Succeed—and Fail
Identifying corporate vulnerabilities that can lead to damaged reputations
Brayden King
April 1, 2009
Growing Socially Responsible Markets
Grass-fed meat and dairy products
Klaus Weber, Kathryn Heinze and Michaela De Soucey
April 23, 2009
Living Outside the Box
Living abroad boosts creativity
William Maddux and Adam D. Galinsky
May 1, 2009
Liquidity Rules
Manage innovation or risk repeating history
Ricardo J. Caballero and Arvind Krishnamurthy
May 1, 2009
The "Teddy Bear Effect" for Black CEOs
Black male CEOS are more successful when their facial features are perceived as less threatening.
Robert W. Livingston and Nicholas Pearce
May 1, 2009
People Are Talking
Anticipate product performance through online discussions
Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi
May 1, 2009
Too Conscious to Decide?
Unconscious evaluation enhances complex decision making
Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren
May 1, 2009
What’s in a Message Frame?
Sharing the good and the bad leads to more persuasive messaging
Derek D. Rucker, Richard E. Petty and Pablo Briñol
June 1, 2009
Global Dual Sourcing Strategies
Should you source your carbon fiber bicycle frames from Mexico or China?
Gad Allon and Jan A. Van Mieghem
June 1, 2009
Driven Offshore
An unintended consequence of Sarbanes-Oxley
Peter Hostak, Emre Karaoglu, Thomas Lys and Yong Yang
June 1, 2009
Picking Up Pennies for Profit
Predictable stock price patterns
Steven L. Heston, Robert Korajczyk and Ronnie Sadka
June 1, 2009
Sales Force Effectiveness
First ask the right questions
Andris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer
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