Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
November 1, 2025
What Happens When a Luxury Brand Loses Its Iconic Founder?
Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.
Gregory Carpenter
November 1, 2025
Why Your Network Is the Answer to Everything
The people you meet over your career can be an invaluable resource for discovering what you needed to know.
Harry M. Kraemer
November 1, 2025
Political News? Not in My Feed.
A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.
Guy Aridor, Tevel Dekel, Rafael Jiménez-Durán, Ro’ee Levy and Lena Song
November 1, 2025
When Campaigns Backfire
A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?
Georgy Egorov, Sergei Guriev, Maxim Mironov and Ekaterina Zhuravskaya
November 2, 2025
Sure, AI Can Automate. But How Can You Use It to Innovate?
A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.
Sébastien Martin
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