Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
illustration of a street scene with people going about their days among clouds of pollutions
September 1, 2025

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

illustration of a group including a doctor, nurse, inventor, and medical administrator discussing a new medical device.
September 1, 2025

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

illustration of lottery ball spinner with tiny illustrations of human organs on the balls
September 1, 2025

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

Illustration of a group celebrating the installation of a lightbulb at a factory that is spewing pollution from four smokestacks.
September 1, 2025

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
September 2, 2025

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

illustration of Rocket Diner rebrand with workers installing new sign while people look on.
September 2, 2025

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.
September 5, 2025

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

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