Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
August 4, 2017
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Bobby J. Calder
August 14, 2017
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
David Rapp, Rachel Davis Mersey and Kent Grayson
September 1, 2017
Investors Prefer It When Corporations Are Specific about the Risk They Face
The market values detailed risk disclosures. But executives should be cautious about oversharing.
Ole-Kristian Hope, Danqi Hu and Hai Lu
September 5, 2017
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Michal Maimaran
September 6, 2017
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang
September 5, 2017
When Corporations Donate to Candidates, Are They Buying Influence?
The surprising result suggests the need to rethink the role of money in politics.
Anthony Fowler, Haritz Garro and Jörg L. Spenkuch
September 1, 2017
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Thomas O'Toole
September 6, 2017
The Science Behind the Growing Importance of Collaboration
Plus, ideas for designing spaces that encourage employees to team up in unique ways.
Benjamin F. Jones
September 7, 2017
When Picking the Wrong Person for the Job Is the Right Move
Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.
Daniel Barron and Michael Powell
September 7, 2017
Take 5: How Power Dynamics Shape Our Behavior
Power—or the lack of it—impacts everything from snack choices to economic growth.
Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King
October 2, 2017
When Should Leaders Own a Decision and When Should They Delegate?
Here are four questions to consider to become a more efficient decision-maker.
Victoria Medvec
October 2, 2017
Robots Are Taking Americans’ Jobs. What Can Be Done?
Four concrete policy proposals to get people back to work.
David A. Besanko
October 2, 2017
Is It Too Hot to Help Out?
Why the thermostat may be the key to better customer service.
Liuba Belkin and Maryam Kouchaki
October 4, 2017
Investors’ Fear of Missing Out on Disruptive Technology Leads to Overvalued Stocks
“Think of it like health insurance” for your portfolio.
Leonid Kogan, Noah Stoffman and Dimitris Papanikolaou
October 3, 2017
Prescription Drug Coupons Actually Increase Healthcare Spending by Billions
Consumers may love them, but coupons steer people away from inexpensive generics.
Leemore Dafny, Christopher Ody and Matt Schmitt
October 3, 2017
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard
October 3, 2017
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman
October 4, 2017
Podcast: How to Maintain Your Social and Professional Connections
Plus, sending a regular “letter to the boss” can help you when you need it most.
Neal J. Roese and Craig Wortmann
October 11, 2017
Analyzing the Trump Tax Plan
A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.
Janice C. Eberly and Donald Marron
November 2, 2017
Making Employees Compete for Rewards Can Motivate Them—or It Can Backfire
When employees care about each other, rewarding group performance may be the better strategy.
Pablo Hernandez-Lagos, Dylan Minor and Dana Sisak
Add Insight to your inbox.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.