Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
July 1, 2024
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Kylie  Hwang and Damon  Phillips
July 1, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Vikas  Deep, Achal  Bassamboo and Sandeep Kumar Juneja
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra  Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich  Peters and Moran  Cerf
July 1, 2024
Podcast: The Power of the Physician's Pen
We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.
Craig  Garthwaite, David  Dranove and Paul  Campbell
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal  Maimaran
July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David  Schonthal
July 8, 2024
Podcast: The Misadventures of Insuring America
In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.
Craig  Garthwaite, David  Dranove and Paul  Campbell
July 15, 2024
Podcast: The Bargain That Fuels Big Pharma
What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.
Craig  Garthwaite, Amanda  Starc and Kevin  Outterson
July 22, 2024
Podcast: American Healthcare—Is This the Best We Can Do?
In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.
Craig  Garthwaite, David  Dranove and Amanda  Starc
July 24, 2024
Is Your Team Playing It Too Safe?
Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.
Hector  Chade and Jeroen  Swinkels
July 25, 2024
4 Leadership Lessons from the NFL’s Chief Data Officer
Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.
Joel K. Shapiro and Paul  Ballew
July 30, 2024
Take 5: Work Is Changing. What Does the Future Hold?
Remote work, technology, and climate change are all set to transform the labor market. Here’s how.
Dimitris  Papanikolaou, Bryan  Seegmiller, Hyejin  Youn, Sergio  Rebelo, Jacopo  Ponticelli, Hatim  Rahman and and  coauthors
August 1, 2024
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Partha Sarati Mishra, Sunil  Chopra and Ioannis  Stamatopoulos
August 1, 2024
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
Jessica  Gamlin and Rima  Touré-Tillery
August 1, 2024
Employees See Bias in the Workplace. Their Bosses Don’t.
People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.
Christopher  To, Dylan  Wiwad and Maryam  Kouchaki
August 5, 2024
How Algorithms Keep Workers Under Their Control
More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.
Hatim  Rahman
August 8, 2024
A Troubling Trend in Nonprofit Branding
When nonprofit organizations rebrand themselves, inspiration may not be the answer.
Timothy  Calkins
August 8, 2024
5 Trends in a Volatile Global Economy
“We live in an interesting world, one with much upside as well as significant downside.”
Sergio  Rebelo
August 12, 2024
Would Trump Escalate the U.S.–China Trade War?
If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.
Nancy  Qian
August 23, 2024
For Corporations, Secured Debt Is Out
The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.
Efraim  Benmelech, Nitish  Kumar and Raghuram G. Rajan
Insight in your inbox
Keep up with the latest research and ideas from faculty at the Kellogg School of Management.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.
University. All Rights Reserved. Privacy Policy.