![Music can empower you to take initiative.](/imager/clientcontent/8093/pump_up_the_jams_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8093/pump_up_the_jams_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8093/pump_up_the_jams_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
让激昂的音乐振奋人心
适当的背景音乐能够影响人们对于信息的诠释以及采取主动的意愿
Researchers: Dennis Hsu, Li Huang, Loran Nordgren, Derek D. Rucker and Adam D. Galinsky
August 4, 2014
![](/imager/clientcontent/7848/beancounter_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7848/beancounter_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7848/beancounter_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
精打细算者是否比较自私?
偏重“精打细算心态”会助长人们作决定时较自私、较不道德的行为。
Researchers: Long Wang, Chen-Bo Zhong and J. Keith Murnighan
July 7, 2014
![](/imager/clientcontent/7658/Maimaran_healthy_food_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7658/Maimaran_healthy_food_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7658/Maimaran_healthy_food_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
家长们,注意听!
市场营销人员应该向孩子的父母大力宣扬他们所推销的食品对健康的好处—不过不要让孩子们知道
Researchers: Michal Maimaran and Ayelet Fishbach
June 2, 2014
![This customer may be a harbinger of new product failure](/imager/clientcontent/7312/20140105_May_Insight_Hero3_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7312/20140105_May_Insight_Hero3_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7312/20140105_May_Insight_Hero3_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
你不想要的顾客
如果失败预兆者喜欢你的产品,你就有麻烦了
Researchers: Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
May 5, 2014
![](/imager/clientcontent/8050/multitasking_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8050/multitasking_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8050/multitasking_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Economics
低效率的一心多用者
除了耗费脑力外,同时执行多项任务可能既无效率又让人泄气
Researchers: Decio Coviello, Andrea Ichino and Nicola Persico
April 7, 2014
![](/imager/clientcontent/7313/20140201_February_Insight_Hero_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7313/20140201_February_Insight_Hero_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7313/20140201_February_Insight_Hero_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
昔日的军人是否能成为更优
有军事经验的首席执行官面临压力时会有更好的表现,也较不可能犯下舞弊行径
Researchers: Efraim Benmelech and Carola Frydman
February 3, 2014
“良性结合”能促进创新
正确的结合使传统性、新颖性与协作性达到平衡状态
Researchers: Brian Uzzi, Satyam Mukherjee, Michael Stringer and Benjamin F. Jones
November 4, 2013
Finance
当荣景泡沫破裂
房屋市场终于正在上扬。这种荣景会持续吗?
Researchers: A. Craig Burnside, Martin Eichenbaum and Sergio Rebelo
May 5, 2013