![A customer tweets about a company's products.](/imager/clientcontent/8042/mictroblogging_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8042/mictroblogging_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8042/mictroblogging_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
客户推文有多重要?
从中国发生的一场言论封锁事件看出用户生成内容(User Generated Content)的力量
Researchers: Stephan Seiler, Song Yao and Wenbo Wang
March 7, 2016
![Our mobile consumer behavior determines how we shop on phones.](/imager/clientcontent/8006/krishnamurti_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8006/krishnamurti_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8006/krishnamurti_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
我们用手机
你的购物车里有哪些东西?这得看你用的是哪种设备。
Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
![The rotating door of poaching employees can have its benefits](/imager/clientcontent/8076/poaching_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8076/poaching_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8076/poaching_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
请挖走我们的员工
雇用相关公司的员工会使挖墙角与被挖墙角的公司都能直接获益
Researchers: Evan Barlow, Gad Allon and Achal Bassamboo
October 5, 2015
![Shareholder activism creates corporate change.](/imager/clientcontent/7804/activism_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7804/activism_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7804/activism_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Social Impact
行动主义者如何创造改变?
小改革可以导致深刻的转变。
Researchers: Mary Hunter-McDonnell, Brayden King and Sarah Soule
June 2, 2015
![](/imager/clientcontent/8089/prize_saving_rev_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8089/prize_saving_rev_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8089/prize_saving_rev_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Finance
以彩票为诱饵激发人们储蓄
目前在美国,已经合法的彩金储蓄账户利用开奖的刺激性鼓励人们多存钱。
Researchers: Shawn Cole, Benjamin Iverson and Peter Tufano
March 2, 2015
![](/imager/clientcontent/7878/charitable_giving_final_1_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7878/charitable_giving_final_1_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7878/charitable_giving_final_1_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
捐赠人需要听到
从营销学的观点探讨慈善机构如何通过吸引不同类型的捐赠者拓展业务
Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
December 1, 2014
![Relationships at work must be nurtured, too.](/imager/clientcontent/8033/marriage_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8033/marriage_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8033/marriage_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
他山之石或可攻职场
利于亲密关系的真知灼见可能很快能够应用于职场
Researchers: Eli J. Finkel, Erica B. Slotter, Laura B. Luchies, Gregory M. Walton and James J. Gross
October 6, 2014
![Music can empower you to take initiative.](/imager/clientcontent/8093/pump_up_the_jams_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8093/pump_up_the_jams_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8093/pump_up_the_jams_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
让激昂的音乐振奋人心
适当的背景音乐能够影响人们对于信息的诠释以及采取主动的意愿
Researchers: Dennis Hsu, Li Huang, Loran Nordgren, Derek D. Rucker and Adam D. Galinsky
August 4, 2014
![](/imager/clientcontent/7848/beancounter_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7848/beancounter_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7848/beancounter_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Leadership
精打细算者是否比较自私?
偏重“精打细算心态”会助长人们作决定时较自私、较不道德的行为。
Researchers: Long Wang, Chen-Bo Zhong and J. Keith Murnighan
July 7, 2014