Finance
老年的财务风险
为什么老年人选择风险较大的投资
Researchers: Gregory R. Samanez-Larkin, Camelia Kuhnen, Daniel J. Yoo and Brian Knutson
February 1, 2010
Marketing
姓名-字母品牌化
您的姓名如何能够影响您的选择
Researchers: Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo
November 1, 2009
Leadership
失去联系
权力削弱了理解和远见
Researchers: Adam D. Galinsky, Joe C. Magee, M. Ena Inesi and Deborah Gruenfeld
November 1, 2009
Finance
神秘的利润
’比索事件’推动了套利交易的回报
Researchers: A. Craig Burnside, Martin Eichenbaum, Isaac Kleshchelski and Sergio Rebelo
August 1, 2009
Economics
下决定过程中的合理化
为什么我们并非始终选择最喜欢的偏好
Researchers: Vadim Cherepanov, Timothy Feddersen and Alvaro Sandroni
July 1, 2009
Marketing
考虑得过多而无法做出决定?
潜意识的评估可增强复杂的决定
Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren
May 1, 2009
Entrepreneurship
口碑
观察网上讨论进而促进产品的销售
Researchers: Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi
May 1, 2009
Data Analytics
Strategy
从 Zillow 和 Zoots 中吸取经验
通过服务库存的管理提高绩效
Researchers: Sunil Chopra and Martin Lariviere
Marketing
Predicting Customer Lifetime Value
When is it sensible to give perks to customers?
Researchers: Edward Malthouse and Robert C. Blattberg
February 1, 2008
