August 2018
Leadership
Can Cutting CEO Pay Help a Faltering Company Rebound?
Using pay cuts to motivate or discipline CEOs may have unintended consequences.
Leadership
5 Ways to Get the Most out of a Mentor–Protégé Relationship
Protégés, it’s not just about landing your next job—and mentors, there’s plenty of benefits for you, too.
July 2018
Innovation
When You’re Hot, You’re Hot: Career Successes Come in Clusters
Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.
Marketing
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
Healthcare
How to Solve Healthcare’s Trust Deficit
Doctors, patients, and insurers are often skeptical of each other. Three experts discuss ways to counteract that.
Careers
What Will It Take to Get More Women on Boards?
Women make up less than a fifth of corporate board members. Changing that is a business imperative.
Entrepreneurship
Three Questions All Aspiring Entrepreneurs Should Ask Themselves
Running your own business isn’t for everyone. Here is how to tell if it is right for you.
Economics
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Healthcare
Even for the Insured, a Hospital Stay Has Surprising Costs
The long-term financial toll extends far beyond medical bills.
Operations
How “Speed Factories” Help Companies Adapt to Capricious Consumers
For certain trendy products, these local but expensive plants can be a smart investment.
June 2018
Healthcare
Video: Three Perspectives on Trust in Medicine
Relationships among patients, providers, and medical researchers have never been more complicated—or critical.
Careers
Podcast: Our Most Popular Advice on Improving Relationships with Colleagues
Coworkers can make us crazy. Here’s how to handle tough situations.
Politics & Elections
Why Certain Types of Elections Favor Extreme Candidates
Winners can differ when voting is done by district versus at-large.
Finance & Accounting
Take 5: What's in Your Investment Portfolio?
Here’s what our faculty have to say about assessing new stocks, investing in green companies—and the benefits of benign neglect.
Careers
Stop Flailing and Start Delivering
Here’s how to gain clarity and focus when your tendency is to overcommit.
Economics
How a Genetically Modified Soybean Helped Modernize an Economy
As Brazil’s farms became more efficient, workers shifted to manufacturing.
Organizations
How Much Empathy Do You Feel When Powerful People Suffer?
What about less powerful people? Your answers likely depend on how egalitarian you are.
Leadership
Does Your Company Actually Live Its Values?
Stating corporate principles is great; embodying them is better.
May 2018
Entrepreneurship
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Social Impact
Podcast: How You and Your Company Can Lend Expertise to a Nonprofit in Need
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Policy
How to Make Economic Development More Inclusive
Two finance experts discuss the need to tailor strategies to specific underserved communities.
Social Impact
The Case for Investing in Green Companies
Sustainably minded firms are more likely to withstand industry shake-ups.
Marketing
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
Economics
How the Potato Ushered in an Era of Peace
Its arrival in Europe had consequences that went far beyond diet.
Organizations
What a Difference a Year (with a Consultant) Makes
A study in Mexico finds that consultants can help small- to medium-sized businesses expand.
Leadership
Take 5: How to Keep Your High Performers Happy
Plus, ways to prevent toxic workers from corrupting your team.
Why Bosses Cut Some Employees Slack for Unethical Behavior
The same transgression can lead to different consequences. Here’s one reason why.
Leadership
Four Reasons Why Hiring Veterans Makes Good Business Sense
They’re trained to be trainable and can take criticism. Is your company overlooking these talented candidates?
April 2018
Careers
How Will Automation Affect Different U.S. Cities?
Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.
Finance & Accounting
Why the Panic of 1907 Led to a Recession
Understanding this history sheds light on the 2008 financial crisis.
Economics
Is Social Mobility Essential to Democracy?
It depends on the size and assumptions of the middle class.
Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Leadership
How to Fill Your Company with Rockstar Employees
Four steps to build a culture that attracts the best of the best.
Careers
You’ve Climbed the Corporate Ladder. What’s Next?
How to create a meaningful “second act” for your career.
Data Analytics
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
Social Impact
What Makes Deceit Such a Hard Habit to Break?
New research gets at the psychology behind serial misconduct.
March 2018
Social Impact
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Careers
Podcast: Attract Rockstar Employees—or Develop Your Own
Finding and nurturing high performers isn’t easy, but it pays off.
Policy
Does Lowering the Corporate Tax Rate Spur Economic Growth?
Results of a new study have implications for the recent U.S. tax overhaul.
Organizations
Video: Why You Shouldn’t Hesitate to Be the Bearer of Bad News
Organizations that practice transparency have more leeway to learn and evolve.
Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Healthcare
Privatizing Medicaid Drug Benefits Reduces Spending
The savings come without any decrease in quality of care, new research shows.
Social Impact
When Do People Label Attackers as Terrorists versus Mentally Ill?
New research shows that people’s assumptions go beyond stereotypes.
Organizations
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Social Impact
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line.
Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Careers
Five Ways Women Can Negotiate More Effectively
How to advocate for yourself at critical points in your career.
February 2018
Marketing
Podcast: How Music Can Change Our Mood
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
Leadership
What It Takes to Transform Your Firm
IBM’s story provides a roadmap for using ambitious goals and constant communication to reinvent a company.
Finance & Accounting
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Social Impact
Rewarding CEOs for Corporate Social Responsibility Pays Off for Society—and for Firms
CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.
Economics
Localized Natural Disasters Can Hurt an Entire Country’s Economy
A new study helps explain the economic ripple effects on supply chains.
Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Healthcare
When Healthcare Providers Consolidate, Medical Bills Rise
Can anything be done to rein in this expensive trend?
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
January 2018
Strategy
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Organizations
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.
Healthcare
Will People Price Shop for Healthcare?
A new study says yes, but only if the prices are easy to understand.
Finance & Accounting
Private Equity Helped Firms Weather the Great Recession
A new study shows that debt isn’t always a liability during a financial crisis.
Innovation
Take 5: Make Your Big Idea a Success
Kellogg faculty share what it takes to find, foster, and sell innovation.
Policy
The Complicated Logic Behind Donating to a Food Pantry Rather than Giving a Hungry Person Cash
If we were in need, we’d likely want money. So what accounts for that difference?
Finance & Accounting
How Blockchain Could Radically Alter Global Finance
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Marketing
Podcast: How Amazon's Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
December 2017
Organizations
How Are Black–White Biracial People Perceived in Terms of Race?
Understanding the answer—and why black and white Americans may perceive biracial people differently—is increasingly important in a multiracial society.
Marketing
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Marketing
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
Policy
How a “Robot Tax” Could Reduce Income Inequality
This tax can also be part of a plan to improve the economy as a whole.
Organizations
Video: Exploring the Psychology of Trust
“People are making judgements about trustworthiness within 100 milliseconds.”
Policy
Measuring the Impact of Dodd–Frank on Household Leverage
The regulation’s attempt to prevent people from taking on mortgages they can’t repay may not work as intended.
Healthcare
Four Ways to Improve the Efficiency of U.S. Healthcare Markets
An economist discusses how to ensure the right mix of access, affordability, and quality.
Strategy
How the Wrong Team Can End Up with Too Much Power in an Organization
Employee incentives that made sense at the time can lead to problematic power dynamics.
November 2017
Innovation
Take 5: How to Adapt to Changes in Your Industry
In many businesses, change is the only constant. Are you prepared?
Careers
Podcast: Give Better Feedback
An expert on marriage and a former executive offer advice on giving and receiving constructive criticism.
Innovation
Tips for Established Companies to Keep Innovating
Intrapreneurship requires you to “think like a disruptor.”
Organizations
Making Employees Compete for Rewards Can Motivate Them—or It Can Backfire
When employees care about each other, rewarding group performance may be the better strategy.
Innovation
The Surprisingly Short Journey from Ivory Tower to Patent Office
Scientific research leads to marketplace innovations more frequently and quickly than expected.
Economics
How Do People Respond to Sales Tax Increases?
New research shows we aren’t as blasé as economists thought.
Marketing
The Science Behind Word-of-Mouth Recommendations
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
Leadership
Video: Two Leaders Explain How They Overcame Trust Deficits in Their Organizations
“A high trust culture is absolutely essential to deliver high performance.”
Finance & Accounting
“One of the Investment Greats” Explains His Portfolio Strategy
A Q&A with renowned investor Lou Simpson.
October 2017
Policy
Analyzing the Trump Tax Plan
A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.
Careers
Podcast: How to Maintain Your Social and Professional Connections
Plus, sending a regular “letter to the boss” can help you when you need it most.
Finance & Accounting
Investors’ Fear of Missing Out on Disruptive Technology Leads to Overvalued Stocks
“Think of it like health insurance” for your portfolio.
Marketing
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
Leadership
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Healthcare
Prescription Drug Coupons Actually Increase Healthcare Spending by Billions
Consumers may love them, but coupons steer people away from inexpensive generics.
Organizations
Is It Too Hot to Help Out?
Why the thermostat may be the key to better customer service.
Policy
Robots Are Taking Americans’ Jobs. What Can Be Done?
Four concrete policy proposals to get people back to work.
Leadership
When Should Leaders Own a Decision and When Should They Delegate?
Here are four questions to consider to become a more efficient decision-maker.
September 2017
Strategy
When Picking the Wrong Person for the Job Is the Right Move
Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.
Organizations
Take 5: How Power Dynamics Shape Our Behavior
Power—or the lack of it—impacts everything from snack choices to economic growth.
The Science Behind the Growing Importance of Collaboration
Plus, ideas for designing spaces that encourage employees to team up in unique ways.
Operations
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Politics & Elections
When Corporations Donate to Candidates, Are They Buying Influence?
The surprising result suggests the need to rethink the role of money in politics.
Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Investors Prefer It When Corporations Are Specific about the Risk They Face
The market values detailed risk disclosures. But executives should be cautious about oversharing.
