April 2017
Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Policy
We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
Careers
Video: High Performers “Seek to Understand Before Being Understood”
How fostering trust can further your career and make your job easier.
Leadership
Why Warmth Is the Underappreciated Skill Leaders Need
The case for demonstrating more than just competence.
Innovation
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Organizations
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Policy
How Uber Took Manhattan
A Q&A on how startups can anticipate and navigate regulatory challenges.
Finance & Accounting
How the 2013 Government Shutdown Affected Workers’ Household Spending
Even temporary income dips lead to a surprising degree of belt-tightening.
Healthcare
What Happens to Patient Care When There Are Not Enough Nurses?
The impact can be significant, especially in nursing homes.
March 2017
Healthcare
A Healthcare Policy Expert on Four Key Differences Between the ACA and the AHCA
Craig Garthwaite explains how the GOP proposal could impact patients, insurers, and hospitals.
Operations
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Leadership
Getting More Women into the C-Suite Means Keeping Them in the Talent Pipeline
How to support women through three “pivot points” in their careers.
Strategy
How Bell’s Became So Many People’s Local Beer
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Finance & Accounting
How Risk Aversion Motivates Executives
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
Social Impact
To Stop ISIS Recruitment in Western Countries, Promote Assimilation
An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.
Even YouTube Stars Need the Traditional Media Spotlight
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.
Leadership
Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity
Practical tips to reign in an unethical boss and encourage employees to do the right thing.
Marketing
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
Economics
School Shootings Rise and Fall with the Unemployment Rate
Researchers set out to quantify gun violence at U.S. schools and made a surprising discovery.
Organizations
The Psychology Behind Fake News
Cognitive biases help explain our polarized media climate.
February 2017
Marketing
Podcast: How to Steer Your Company Through a Twitter Firestorm
Plus, engage your customers by establishing your company’s audio brand.
Take 5: How to Nurture Your Work Relationships
Ways to improve negotiations and better manage conflict at the office.
Policy
Companies Want to Hire the Best Employees. Can Changes to the H-1B Visa Program Help?
The current lottery is not optimal for top foreign applicants or the companies that want to hire them.
Finance & Accounting
Why Are We So Quick to Borrow When the Value of Our Home Rises?
The reason isn’t as simple as just feeling wealthier.
Leadership
Are Your Employees Putting the Company's Interests First?
A new tool measures a firm’s “stewardship climate.”
Organizations
Should You Hire Someone with a Criminal Record?
Companies that give ex-offenders a fresh start may be rewarded with employees who stick around.
Entrepreneurship
Finding the Right Partner Can Make or Break Your Startup
A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.
Innovation
Four Tips to Persuade Others Your Idea Is a Winner
Want to shake up the status quo? Use psychology to your advantage.
Policy
What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat
Tighter standards may backfire in industries with fierce competition.
January 2017
Policy
Why Are We So Quick to Excuse Drunken Behavior?
From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.
Careers
Take 5: Lead Better Teams, Engage More Customers, and Find Your Next Market
Kellogg professors offer tips to grow your career and your organization.
Marketing
How to Ensure Your Great New Product Reaches the Right Customers
Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”
When Companies Tweet, Investors Listen
Posting negative news on corporate social media might make investors uneasy and lead to bad press.
Organizations
Businesses Born in a Recession Tend to Start Smaller and Stay Smaller
Yet there are ways business owners can counter these long-term effects.
Innovation
Need to Vent? Try Talking to a Robot.
Social robots can boost our self-esteem and offer a shoulder to cry on.
Healthcare
Under the ACA, the Cost of Caring for the Uninsured Decreased for Hospitals
The benefit has come only in states that expanded Medicaid.
Leadership
Podcast: Start the New Year Motivated for Success
Tips for achieving your personal and business goals.
Innovation
Four Ways Innovators Can Use Time to Their Advantage
For creative success, here’s when to hustle and when to reflect.
December 2016
Leadership
How Self-Reflection Can Make You a Better Leader
Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team
Marketing
Take 5: Tips for Maintaining Your Self-Control During the Holidays
There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.
How Transparent Accounting Leads to Smarter Decisions
For companies and governments alike, massaging the numbers is a losing long-term strategy.
Operations
From Long Checkout Lines to Departure Gate Chaos, Can Companies Reduce Holiday Hassles?
An operations professor explores better ways to form queues, ride escalators, and deliver packages.
Podcast: Will Machines Ever Truly Understand Us?
The relationship between humans and computers is deepening. What does the future hold?
Policy
How Drinking Beer Is Saving Russian Lives
Decades later, a Soviet public health initiative is still increasing male life expectancy.
Operations
Is There a Better Way to Allocate Organs to Transplant Patients?
Two ideas for changing a system where people linger on waitlists while kidneys spoil.
Marketing
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
Healthcare
The Hidden Benefits of TV Drug Ads
Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.
Social Impact
What Is the Future of Impact Investing?
“People are revisiting the relationship they want their capital to have with the world.”
Economics
Video: How to Establish Trust in Financial Transactions
Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.
November 2016
Innovation
Podcast: You Had Me at “Bleep Blorp”
How humans and robots are learning to trust each other.
Careers
Why a Scientist’s Big Break May Be Just Around the Corner
Researchers, have hope: your most successful paper can occur at any point in your career.
Marketing
Reviving a Brand That’s Lost Its Luster
Return to your roots, rally your team, and emerge a stronger brand.
Leadership
Three Ways Leaders Can Solve the “People Problems” That Hold Teams Back
Sometimes the conference room should be a boxing ring, other times a campfire.
Finance & Accounting
What Good Is a Financial Advisor?
They may have your best interests in mind, but that doesn’t mean their advice is sound.
Marketing
How Millennials Are Discovering Music
To woo listeners, music platforms should get personal.
Why Sending Your Kid to the Best Possible School May Backfire
Being surrounded by smarter peers can hurt test scores and incite disruptive behavior.
Policy
Higher Taxes Can Make Altruistic Jobs More Attractive
But subsidizing these careers may ultimately do more good.
Careers
Do Performance Incentives Make Us Greedy?
How we are rewarded shifts our values in surprising ways.
October 2016
Strategy
Finding the Right Performance Incentives to Motivate Employees
Some incentive schemes encourage hard work—others reward those who game the system.
Policy
Christine Lagarde on Income Inequality, Brexit, and the Power of M&Ms
A Q&A with the IMF managing director and Kellogg’s Sergio Rebelo.
Social Impact
When Companies Praise Good Behavior, They May Encourage the Exact Opposite
Why giving customers credit for altruistic purchases can backfire.
Marketing
Concerns about Scarcity Make Us Want to Be Better People
When we think we have too little, we will spend more on self-improvement.
Data Analytics
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
Organizations
Video: When Expectations Clash, Is the Problem Cultural?
You’ll do well to understand where others are coming from.
Careers
How to Nurture Your Superstar Employees
Focus on these three traits to help your top performers flourish—and stick around.
Finance & Accounting
Beefing Up Collateral Laws Could Encourage Banks to Lend
In many emerging economies, businesses without real estate struggle to access credit.
Data Analytics
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
September 2016
Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Operations
How Offering a Ship-to-Store Option Comes at a Cost
It delights customers, but managing inventory becomes more complicated.
Leadership
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick.
Policy
Does the H-1B Visa Program Hurt American Workers?
At least in one industry, these applicants appear to take jobs others do not want.
Video: It’s Okay to Be Vulnerable
From negotiations to PR crises, transparency may make you feel uncomfortable. But it can earn trust.
Leadership
How to Help Prevent the Powerful from Abusing Their Privilege
High expectations for ethical behavior can keep powerful people in line.
Leadership
How to Be a Good Boss: Start by Understanding Why You Want to Lead
Research explores the pros and cons of two distinct leadership styles.
August 2016
Economics
Disposable Income Is Rising in Africa. What Happens Next?
A Q&A about growth trends in African markets.
What Does It Take to Foster a “Culture of Responsibility” like the U.S. Army’s?
An inside look at why soldiers line up to take the blame.
Strategy
Video: Let Virtue Build Your Bottom Line
Trustworthiness pays off, especially in the midst of uncertainty.
Careers
4 Tips to Gain Influence in Your Organization
You have more power than you think—here’s how to harness it.
Marketing
Understanding Power Dynamics Will Make You More Persuasive
How powerful you feel affects the messages you convey—and the ones you want to hear.
Strategy
A Clever Strategy to Combat Free Riding
In any collaboration, the temptation to slack off is strong.
Innovation
Companies Brag about Being Innovative. Should They?
Certain circumstances make customers wary of innovative brands.
We Remember Our Coworkers’ Misdeeds, but What about Our Own?
“Unethical amnesia” helps preserve our positive self-image.
Policy
How Much Do Brokerage Firms Benefit from Political Connections?
Politicians can’t trade on insider information—but the firms they talk to can.
July 2016
Data Analytics
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Marketing
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Entrepreneurship
How to Make Your Startup Tech-Savvy
No matter the industry, it is important for entrepreneurs to be able to talk tech.
Strategy
Why Income Inequality among White Collar Workers Is Growing
Top earners benefit most from “knowledge hierarchies” in organizations.
Finance & Accounting
Chapter 7 vs. Chapter 11: Which Bankruptcy System Is Better?
In certain markets, forcing companies to liquidate could cause offices and factories to sit empty.
Leadership
Podcast: Tips for Managing Conflict at Work
From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.
Operations
Can Going Big on Eco-friendly Practices Really Pay Off?
The case for doing even more than swapping out lightbulbs.
5 Strategies for Leading a High-Impact Team
Why “teams are not cocktail parties,” and other words of wisdom.
Marketing
Hate Commercial Breaks? Here’s Why You Shouldn’t
There’s a hidden value to ads during TV shows.
Organizations
Video: How We Signal Trust in the Workplace
From innovating Oreos to scaling Everest, communicating trust can build your business.
June 2016
Data Analytics
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Careers
An Illustrated Guide to the Value of an MBA
A professor urges graduates to both celebrate their accomplishments and remember their good fortune.
Entrepreneurship
Three Tips for Designing a Startup’s Marketing Plan
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Why Do You See the World as More Fair Than I Do?
The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.
Marketing
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Organizations
Appointing a Female CEO? Beware of Media Attention
Investors are skittish when new CEOs get lots of press, but only when those leaders are women.
