November 2018
Operations
Attention Passengers: Your Next Flight Will Likely Arrive Early. Here’s Why.
The reason has less to do with planes and airport logistics than a strategic move by airlines.
Economics
How Closely Do Our Beliefs About Social Mobility Match Reality?
The answer differs between Americans and Europeans, and between liberals and conservatives.
Finance & Accounting
Which Businesses Are More Likely to Get a Loan During a Credit Crunch?
Banks get picky when cash dries up.
Organizations
Are You Willing to Stretch the Truth While Negotiating?
It may depend on your gender and whom you are representing.
Social Impact
Does It Pay Off to Invest in Companies That Engage in Sustainable Practices?
New research helps to quantify the value of “ESG” initiatives.
October 2018
Careers
Podcast: Our Most Popular Advice on Advancing Your Career
Here’s how to connect with headhunters, deliver with data, and ensure you don’t plateau professionally.
Marketing
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Politics & Elections
Take 5: Election Rules and Campaign Tactics That Sway Voters
A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Operations
A Counterintuitive Way to Keep Shelves Stocked and Prices Down
New research suggests how to improve supply-chain efficiency and avoid “inventory runs.”
Marketing
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Strategy
The Blockchain Revolution Has Reached a Crossroads. What’s Next?
Bitcoin and its ilk need to become more efficient without losing their trademark decentralization.
Social Impact
How Peer Pressure Can Lead Teens to Underachieve—Even in Schools Where It’s “Cool to Be Smart”
New research offers lessons for administrators hoping to improve student performance.
Marketing
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
September 2018
Policy
Supreme Court Justices Become Less Impartial and More Ideological When Casting the Swing Vote
A new study suggests that justices may treat cases differently when given a chance to shape policy.
Careers
Podcast: How to Be a Great Mentor
Plus, some valuable career advice that applies to just about everyone.
Marketing
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Innovation
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Careers
Take 5: Tips for Widening—and Improving—Your Candidate Pool
Common biases can cause companies to overlook a wealth of top talent.
Innovation
Buying a Company for Its Talent? Beware of Hidden Legal Risks.
Acquiring another firm’s trade secrets—even unintentionally—could prove costly.
Healthcare
Video: How Open Lines of Communication Can Improve Healthcare Outcomes
Training physicians to be better communicators builds trust with patients and their loved ones.
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Innovation
Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?
A new study suggests that firms are at their most innovative after a financial windfall.
Operations
Here’s a Better Way to Schedule Surgeries
A new tool could drive savings of 20 percent while still keeping surgeons happy.
Politics & Elections
Why Economic Crises Trigger Political Turnover in Some Countries but Not Others
The fallout can hinge on how much a country’s people trust each other.
August 2018
Marketing
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Economics
How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.
Conspiracy Theories Abound. Here’s How to Curb Their Allure.
A new study shows how feeling more in control can limit conspiratorial thinking.
Social Impact
Take 5: The Science of Back-to-School Season
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Policy
How Governments Can Better Defend Themselves Against Cyberattacks
The threat of retaliation can keep the peace. But that assumes you know who is attacking you.
Careers
Podcast: What Veterans Can Bring to Your Organization
A discussion of how former soldiers make loyal employees and trustworthy CEOs.
Politics & Elections
Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture
A new study explains why heroes always say, “I just did what anybody would do.”
Leadership
Can Cutting CEO Pay Help a Faltering Company Rebound?
Using pay cuts to motivate or discipline CEOs may have unintended consequences.
Leadership
5 Ways to Get the Most out of a Mentor–Protégé Relationship
Protégés, it’s not just about landing your next job—and mentors, there’s plenty of benefits for you, too.
July 2018
Innovation
When You’re Hot, You’re Hot: Career Successes Come in Clusters
Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.
Marketing
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
Healthcare
How to Solve Healthcare’s Trust Deficit
Doctors, patients, and insurers are often skeptical of each other. Three experts discuss ways to counteract that.
Careers
What Will It Take to Get More Women on Boards?
Women make up less than a fifth of corporate board members. Changing that is a business imperative.
Entrepreneurship
Three Questions All Aspiring Entrepreneurs Should Ask Themselves
Running your own business isn’t for everyone. Here is how to tell if it is right for you.
Economics
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
Healthcare
Even for the Insured, a Hospital Stay Has Surprising Costs
The long-term financial toll extends far beyond medical bills.
Operations
How “Speed Factories” Help Companies Adapt to Capricious Consumers
For certain trendy products, these local but expensive plants can be a smart investment.
June 2018
Healthcare
Video: Three Perspectives on Trust in Medicine
Relationships among patients, providers, and medical researchers have never been more complicated—or critical.
Careers
Podcast: Our Most Popular Advice on Improving Relationships with Colleagues
Coworkers can make us crazy. Here’s how to handle tough situations.
Politics & Elections
Why Certain Types of Elections Favor Extreme Candidates
Winners can differ when voting is done by district versus at-large.
Finance & Accounting
Take 5: What's in Your Investment Portfolio?
Here’s what our faculty have to say about assessing new stocks, investing in green companies—and the benefits of benign neglect.
Careers
Stop Flailing and Start Delivering
Here’s how to gain clarity and focus when your tendency is to overcommit.
Economics
How a Genetically Modified Soybean Helped Modernize an Economy
As Brazil’s farms became more efficient, workers shifted to manufacturing.
Organizations
How Much Empathy Do You Feel When Powerful People Suffer?
What about less powerful people? Your answers likely depend on how egalitarian you are.
Leadership
Does Your Company Actually Live Its Values?
Stating corporate principles is great; embodying them is better.
May 2018
Entrepreneurship
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Social Impact
Podcast: How You and Your Company Can Lend Expertise to a Nonprofit in Need
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Policy
How to Make Economic Development More Inclusive
Two finance experts discuss the need to tailor strategies to specific underserved communities.
Social Impact
The Case for Investing in Green Companies
Sustainably minded firms are more likely to withstand industry shake-ups.
Marketing
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
Economics
How the Potato Ushered in an Era of Peace
Its arrival in Europe had consequences that went far beyond diet.
Organizations
What a Difference a Year (with a Consultant) Makes
A study in Mexico finds that consultants can help small- to medium-sized businesses expand.
Leadership
Take 5: How to Keep Your High Performers Happy
Plus, ways to prevent toxic workers from corrupting your team.
Why Bosses Cut Some Employees Slack for Unethical Behavior
The same transgression can lead to different consequences. Here’s one reason why.
Leadership
Four Reasons Why Hiring Veterans Makes Good Business Sense
They’re trained to be trainable and can take criticism. Is your company overlooking these talented candidates?
April 2018
Careers
How Will Automation Affect Different U.S. Cities?
Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.
Finance & Accounting
Why the Panic of 1907 Led to a Recession
Understanding this history sheds light on the 2008 financial crisis.
Economics
Is Social Mobility Essential to Democracy?
It depends on the size and assumptions of the middle class.
Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Leadership
How to Fill Your Company with Rockstar Employees
Four steps to build a culture that attracts the best of the best.
Careers
You’ve Climbed the Corporate Ladder. What’s Next?
How to create a meaningful “second act” for your career.
Data Analytics
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
Social Impact
What Makes Deceit Such a Hard Habit to Break?
New research gets at the psychology behind serial misconduct.
March 2018
Social Impact
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Careers
Podcast: Attract Rockstar Employees—or Develop Your Own
Finding and nurturing high performers isn’t easy, but it pays off.
Policy
Does Lowering the Corporate Tax Rate Spur Economic Growth?
Results of a new study have implications for the recent U.S. tax overhaul.
Organizations
Video: Why You Shouldn’t Hesitate to Be the Bearer of Bad News
Organizations that practice transparency have more leeway to learn and evolve.
Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Healthcare
Privatizing Medicaid Drug Benefits Reduces Spending
The savings come without any decrease in quality of care, new research shows.
Social Impact
When Do People Label Attackers as Terrorists versus Mentally Ill?
New research shows that people’s assumptions go beyond stereotypes.
Organizations
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Social Impact
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line.
Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Careers
Five Ways Women Can Negotiate More Effectively
How to advocate for yourself at critical points in your career.
February 2018
Marketing
Podcast: How Music Can Change Our Mood
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
Leadership
What It Takes to Transform Your Firm
IBM’s story provides a roadmap for using ambitious goals and constant communication to reinvent a company.
Finance & Accounting
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Social Impact
Rewarding CEOs for Corporate Social Responsibility Pays Off for Society—and for Firms
CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.
Economics
Localized Natural Disasters Can Hurt an Entire Country’s Economy
A new study helps explain the economic ripple effects on supply chains.
Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Healthcare
When Healthcare Providers Consolidate, Medical Bills Rise
Can anything be done to rein in this expensive trend?
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
January 2018
Strategy
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Organizations
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.
Healthcare
Will People Price Shop for Healthcare?
A new study says yes, but only if the prices are easy to understand.
Finance & Accounting
Private Equity Helped Firms Weather the Great Recession
A new study shows that debt isn’t always a liability during a financial crisis.
Innovation
Take 5: Make Your Big Idea a Success
Kellogg faculty share what it takes to find, foster, and sell innovation.
Policy
The Complicated Logic Behind Donating to a Food Pantry Rather than Giving a Hungry Person Cash
If we were in need, we’d likely want money. So what accounts for that difference?
Finance & Accounting
How Blockchain Could Radically Alter Global Finance
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Marketing
Podcast: How Amazon's Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
December 2017
Organizations
How Are Black–White Biracial People Perceived in Terms of Race?
Understanding the answer—and why black and white Americans may perceive biracial people differently—is increasingly important in a multiracial society.
Marketing
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.