Coronavirus Crisis
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Coronavirus Crisis

Kellogg faculty offer research and analysis on what the COVID-19 pandemic means for businesses and society.

hands holding up COVID vaccination cards
Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.

woman phone contact tracing
Policy

Contact Tracing Is Failing in the U.S. Here’s How to Fix It.

For starters, turn responsibility over to local organizations and communities, where trust is higher.

automated automobile assembly
Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

Ambulance drives through austere neighborhood with mansions in background.
Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

aspects of the economy in mural form
Policy

With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy

A former Treasury official discusses where things stand now—and what the future might bring.

Waiter brings package to homebound customer
Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Policy

One Key Trait That Predicts How Much People Will Socially Distance

This new research could help policymakers deliver more effective COVID-safety messaging.

Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Organizations

What Companies Can Do to Encourage Compliance with COVID Safety Measures

Tips for thinking through “friction points” and making new habits stick.

Leadership

How to Develop a Leadership Mindset for Uncertain Times

For one, take a page from the hero’s journey to find transformation in adversity.

Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Kellogg Executive Education Videos

A woman thinks of ways to turn a crisis into an opportunity.
Innovation

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

An astronaut on Zoom.
Organizations

What Astronauts Can Teach Us about Working Remotely

Space: the final frontier—for learning how to keep your team motivated during extended periods of isolation and confinement.

Careers

Stop Hiring for “Cultural Fit”

When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.

salesperson on virtual sales meeting
Careers

How to Sell in a Virtual World

From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.

Kellogg Insight Coverage

person opening laptop with conspiracy theories appearing in speech bubble
Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

people surround a town square distant from each otherz
Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

globe as coronavirus
Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.

hands holding up COVID vaccination cards
Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.

automated automobile assembly
Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

aspects of the economy in mural form
Policy

With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy

A former Treasury official discusses where things stand now—and what the future might bring.

woman phone contact tracing
Policy

Contact Tracing Is Failing in the U.S. Here’s How to Fix It.

For starters, turn responsibility over to local organizations and communities, where trust is higher.

Ambulance drives through austere neighborhood with mansions in background.
Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

consumer behavior researchers observe shopper
Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Epidemiologist and Politician give news conference
Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

woman applies hand sanitizer in store
Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

New hires attend a company's orientation breakfast
Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

A person watches direct-to-consumer TV drug advertising.
Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

podcast quote carter cast
Podcast Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

people social distance in a town square
Policy

One Key Trait That Predicts How Much People Will Socially Distance

This new research could help policymakers deliver more effective COVID-safety messaging.

Older customers look into a restaurant
Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Man fills grocery cart with Campbell's soup cans
Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

pilots remove autopilot on plane
Finance & Accounting

Airlines and COVID-19: The Turbulence Ahead

With demand still down and debts mounting, the industry looks ahead.

woman crossing rope bridge
Leadership

How to Develop a Leadership Mindset for Uncertain Times

For one, take a page from the hero’s journey to find transformation in adversity.

Federal Reserve Bank sending out funds
Policy

Unpacking the Federal Reserve’s Aggressive Response to COVID-19

A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.

Organizations

What Companies Can Do to Encourage Compliance with COVID Safety Measures

Tips for thinking through “friction points” and making new habits stick.

real estate tied up in a bow
Finance & Accounting

What’s Next for Real Estate Markets?

As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.

Three generations of a family business
Organizations

How Family Business Owners Can Step Up During a Crisis

In uncertain times, businesses need to adapt. Their owners may have to as well.

Woman balances objects
Careers

There Are 168 Hours in the Week. Are You Spending Them on What Matters?

A former CEO on how to budget time for what you value most.

salesperson on virtual sales meeting
Careers

How to Sell in a Virtual World

From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.

Family business weathers crisis
Entrepreneurship

Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways

Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.

A group of nations' flags as credit cards
Finance & Accounting

How Credit Ratings Are Shaping Governments’ Responses to Covid-19

To fund pandemic-related spending, governments around the world will need to take on more debt. If they can.

economist reads board of recession indicators
Economics

We’re Several Months into the COVID Economy. What Have We Learned?

From household spending to the strength of the dollar, an economist sees some clear trends—and signs of what’s to come.

Contact tracing introduces prickly issues at the intersection of safety, privacy, and technology.
Podcast Leadership

Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.

A woman thinks of ways to turn a crisis into an opportunity.
Innovation

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

Careers

Stop Hiring for “Cultural Fit”

When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.

"We know, more often than not, what the right thing to do is," says Griffith Foods Chairman Brian Griffith.
Podcast Leadership

Podcast: How a Century-Old Family Business Is Adapting to the Pandemic

On this special episode of The Insightful Leader: a conversation with the chairman and the CEO of Griffith Foods about leading with purpose during the crisis.

An astronaut on Zoom.
Organizations

What Astronauts Can Teach Us about Working Remotely

Space: the final frontier—for learning how to keep your team motivated during extended periods of isolation and confinement.

Black Lives Matter protester walks past business
Leadership

Looking for “5 Quick Tips” to Build an Inclusive Organization? You’re on the Wrong Track.

Two experts discuss why corporate diversity initiatives so often fall short, and what it will take to produce real change.

scientists work from home
Innovation

The Pandemic Has Slashed Scientists’ Productivity

The extent varies a good deal by field, but the single biggest factor is whether a scientist is caring for young children.

A leader is resilient in face of adversity.
Leadership

How to Build Resilient Habits into Your Daily Life

Life today is complicated. Here are some simple ways to stay energized and motivated.

TCV's Woody Marshall on how entrepreneurs can lead through COVID-19, and what the investment landscape will look like going forward.
Podcast Entrepreneurship

Podcast: “This Is a Time for Management Teams to Earn Their Stripes.”

On this special episode of The Insightful Leader, veteran venture capitalist Woody Marshall discusses the investment landscape and the importance of leadership through the pandemic.

Entrepreneur's touchless payment opportunity during COVID19
Entrepreneurship

Amid the Pandemic, Entrepreneurs Can Still Find Opportunity

The crisis provides fertile ground for startups in spaces like telehealth and touchless payment. Other startups will need to get creative.

Wayfair's Steve Oblak explains why the COVID-19 crisis poses a unique growth opportunity for e-commerce.
Podcast Strategy

Podcast: Wayfair Has Seen a Spike in New Customers. Here’s How It Plans to Keep Them.

On this special episode of The Insightful Leader, a conversation with the company’s chief merchandising officer about adapting for an unprecedented future.

Workers in less work-from-home-friendly sectors suffered greater economic consequences of COVID-19.
Economics

Why the Next Round of COVID-19 Aid Should Target Industries That Can’t Work from Home

A new study pinpoints which sectors—and which workers in those sectors—suffered the most. Congress should take note.

A leader handles a long-term crisis.

As the Crisis Drags On, Here’s How Leaders Can Maintain Momentum

The adrenaline has faded. All-nighters are not sustainable. A retired Navy admiral explains what needs to happen now.

A man is anxious to walk into work.
Careers

Exhausted by Working from Home? Anxious about Going Back?

Tips from a clinical health psychologist on managing the work-related stressors that may be affecting your mental health.

To maintain your personal space during a pandemic, game theory suggests that you need to be unpredictable.
Strategy

Tired of People Invading Your Six-Foot Bubble? Game Theory Has a Solution.

Well, not exactly. But it does offer a new way of thinking about the problem.

A professional sees himself in the mirror.
Careers

Your Professional Development Doesn’t Need to Be Put on Hold

You can still seek out ways to stretch yourself or test out a new career path—even during a pandemic.

“Smart containment” offers better health and economic outcomes than quarantines alone.
Policy

The Wrong Way to Ramp Up COVID-19 Testing

Robust testing is key to safely reopening the economy. But a new model shows that if testing is not paired with “smart containment,” it could backfire.

Leadership

Easy Hacks to Improve Your Virtual Meetings

From “speed-storming” to building a team charter, these ideas boost creativity and comfort on video calls.

meeting participants improv
Organizations

Too Much Cross Talk. Too Little Creativity. How to Fix the Worst Parts of a Virtual Meeting.

Six tools from an unlikely place—improv comedy—to use on your next Zoom call.

A policy maker debates how to help the economy during COVID-19.
Economics

The Treasury’s Former Chief Economist Takes Stock of the Pandemic’s Economic Impact

Kellogg’s Janice Eberly zeroes in on a few data points that demonstrate the massive challenge policymakers face.

A male scientist's lab is better funded than a female scientist's lab.
Innovation

The U.S. Is Full of Innovative Thinkers. The Government Needs to Marshal All of Them to Fight Covid-19.

Here’s how we can accelerate efforts to reduce the spread, develop treatments, and find a vaccine.

American Capitol Building wearing mask
Policy

What Can the Federal Government Do to Get the Economy Back on Track?

A former White House economist weighs the pros and cons of job-retraining programs, aid for states, and universal basic income.

A businessman in debt is worried.
Finance & Accounting

Taking on Debt Can Help a Company Grow—Until a Crisis Hits

A new study shows how highly leveraged companies have less flexibility to innovate in a downturn.

A home made of dollar bills blows away
Economics

Here’s How Americans Are Spending Their Stimulus Checks

Real-time data pinpoints what we’re buying, and who’s spending the fastest.

A private equity fund manager looks at all his deals on hold because of COVID-19.
Finance & Accounting

What Happens When Private-Equity Firms Start Making Deals Again?

There will be more buyout opportunities, but fewer on-site visits will make due diligence more difficult.

Working from home with children out of school.
Careers

Under Quarantine, It’s Not Marriage-as-Usual

A relationship researcher offers advice for cooped-up couples. Plus, how to preserve your work friendships.

Does private equity backing make firms stronger or weaker?
Finance & Accounting

What the Current Crisis Means for Private Equity

Access to capital will likely buoy some PE firms and the companies they back. Others will be less lucky.

Man speaks in virtual meeting with laptop
Leadership

A Pastor (and Management Professor) on Taking Care of Your Team during the COVID-19 Crisis

Share in their sacrifice. Don’t preach. And ask these three questions.

Stock trader choosing route
Finance & Accounting

The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day

From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.

Research on compartmentalizing reveals an unexpected benefit of working from home.
Podcast Leadership

Podcast: Sure, Take That Zoom Call in Your Sweatpants. It Might Make You a Better Person.

When we stop compartmentalizing our home and work selves, we tend to act more ethically. Find out why on this episode of The Insightful Leader.

A store closes because of COVID-19
Economics

Companies Need to Prepare Today to Survive the Next 18 Months

An economist explains how leaders can try to lower fixed costs, retain workers, and mind their brands.

Team conducts zoom meeting
Leadership

How to Lead Your (Suddenly Virtual) Team through a Crisis

It’s going to require a shift in management style—and a healthy dose of overcommunication.

Economics

A Closer Look at Consumer Stockpiling During the Coronavirus Crisis

Researchers examined how households responded to shelter-in-place orders. They uncovered some surprises.

Marketing

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

When disease is rampant, knowing your health status can lead you to choose more intensive tasks, and increase your productivity.
Organizations

How Infectious-Disease Testing Can Improve Employee Performance

A new study on malaria prevention shows that employees who know their health status become more productive at work.

A CEO consults with a colleague.
Leadership

Your Organization Needs a Coronavirus “War Room”

And other advice on making tough choices during a pandemic.

Leadership

What Strong Crisis Leadership Looks Like during the Pandemic

COVID-19 is providing a crash course in crisis management. Leaders who display empathy, transparency, and aspiration will stand out.

Two teams coordinate a plan on the phone.

The Latest: Our Faculty on the Coronavirus, Business, and the Economy

Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”

A job hunter googles job information.
Economics

The Unprecedented Stock-Market Reaction to COVID-19

A new analysis explains why this pandemic really is different.

woman and dog look out at closed businesses
Policy

Containing COVID-19 Will Devastate the Economy. Here’s the Economic Case for Why It’s Still Our Best Option.

The death toll from failing to contain the virus will be far more costly to society.

Did the permanent income hypothesis hold up during the government shutdown?
Policy

How to Shore Up State and Local Budgets during a Coronavirus Recession

State governments are responsible for implementing much of the social safety net. They’ll be looking to the federal government for extra help.

China's expanded monetary policy after the Great Recession helped support less productive companies.
Economics

Take 5: What Previous Recessions Can Teach Us about the Coronavirus Crisis

From stimulus strategies to how businesses will fare, research on past downturns can help inform our outlook today.

supply chains stretch across the globe
Operations

The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.

There are strategies that both large and small companies can implement to make their manufacturing more agile.

distiller makes hand sanitizer
Social Impact

What Your Business Can Do to Help the Community during the Coronavirus Crisis

Want to take action but don’t know how? Answering these three questions can get you started.

Team teleconference in storm
Leadership

Two Principles for Leading Your Organization Through the COVID-19 Crisis

A former Fortune 500 CEO offers a way forward during this time of unprecedented uncertainty.

Kellogg Faculty Around the Web

Strategy

Virtual Collaboration Won’t Be the Death of Creativity

MIT Sloan Management Review, December 8, 2020

Marketing

In a Pandemic, We Buy What We Know

Harvard Business Review, November 25, 2020

Pandemics Leave Us Forever Altered

The Atlantic, June 2020