Coronavirus Crisis
Kellogg faculty offer research and analysis on what the COVID-19 pandemic means for businesses and society.
Operations
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Innovation
The Pandemic Could Accelerate Job Automation—and Inequality
Consequences for workers and cities could be bleak.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Policy
With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy
A former Treasury official discusses where things stand now—and what the future might bring.
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Innovation
The Pandemic Could Accelerate Job Automation—and Inequality
Consequences for workers and cities could be bleak.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Policy
With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy
A former Treasury official discusses where things stand now—and what the future might bring.
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Leadership
Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”
On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.
Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
Policy
One Key Trait That Predicts How Much People Will Socially Distance
This new research could help policymakers deliver more effective COVID-safety messaging.
Economics
Meet the (Surprisingly Rational) COVID Consumer
Research on initial consumer spending shows that those at higher risk were making safer choices.
Marketing
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Organizations
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
Leadership
How to Develop a Leadership Mindset for Uncertain Times
For one, take a page from the hero’s journey to find transformation in adversity.
Innovation
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Kellogg Executive Education Videos
Innovation
3 Steps for Reimagining Your Business for a Post-COVID World
The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.
Organizations
What Astronauts Can Teach Us about Working Remotely
Space: the final frontier—for learning how to keep your team motivated during extended periods of isolation and confinement.
Careers
Stop Hiring for “Cultural Fit”
When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.
Careers
How to Sell in a Virtual World
From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.
Kellogg Insight Coverage
Social Impact
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Policy
Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.
Places with high levels of trust are worse at social distancing.
Economics
Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries
Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.
Operations
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.
Innovation
The Pandemic Could Accelerate Job Automation—and Inequality
Consequences for workers and cities could be bleak.
Policy
With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy
A former Treasury official discusses where things stand now—and what the future might bring.
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.
Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
Podcast Leadership
Podcast: Feeling Stuck? Here’s How to Move Your Career Forward
On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.
Policy
One Key Trait That Predicts How Much People Will Socially Distance
This new research could help policymakers deliver more effective COVID-safety messaging.
Economics
Meet the (Surprisingly Rational) COVID Consumer
Research on initial consumer spending shows that those at higher risk were making safer choices.
Marketing
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Finance & Accounting
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
Leadership
How to Develop a Leadership Mindset for Uncertain Times
For one, take a page from the hero’s journey to find transformation in adversity.
Policy
Unpacking the Federal Reserve’s Aggressive Response to COVID-19
A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.
Organizations
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
Finance & Accounting
What’s Next for Real Estate Markets?
As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.
Organizations
How Family Business Owners Can Step Up During a Crisis
In uncertain times, businesses need to adapt. Their owners may have to as well.
Careers
There Are 168 Hours in the Week. Are You Spending Them on What Matters?
A former CEO on how to budget time for what you value most.
Careers
How to Sell in a Virtual World
From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.
Entrepreneurship
Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways
Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.
Finance & Accounting
How Credit Ratings Are Shaping Governments’ Responses to Covid-19
To fund pandemic-related spending, governments around the world will need to take on more debt. If they can.
Economics
We’re Several Months into the COVID Economy. What Have We Learned?
From household spending to the strength of the dollar, an economist sees some clear trends—and signs of what’s to come.
Podcast Leadership
Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.
The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.
Operations
From PPE to Denim and Beer, Here’s What the Pandemic Is Teaching Us about Supply Chains
Five lessons from Kellogg Professor Marty Lariviere.
Innovation
3 Steps for Reimagining Your Business for a Post-COVID World
The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.
Careers
Stop Hiring for “Cultural Fit”
When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.
Podcast Leadership
Podcast: How a Century-Old Family Business Is Adapting to the Pandemic
On this special episode of The Insightful Leader: a conversation with the chairman and the CEO of Griffith Foods about leading with purpose during the crisis.
Organizations
What Astronauts Can Teach Us about Working Remotely
Space: the final frontier—for learning how to keep your team motivated during extended periods of isolation and confinement.
Leadership
Looking for “5 Quick Tips” to Build an Inclusive Organization? You’re on the Wrong Track.
Two experts discuss why corporate diversity initiatives so often fall short, and what it will take to produce real change.
Innovation
The Pandemic Has Slashed Scientists’ Productivity
The extent varies a good deal by field, but the single biggest factor is whether a scientist is caring for young children.
Leadership
How to Build Resilient Habits into Your Daily Life
Life today is complicated. Here are some simple ways to stay energized and motivated.
Podcast Entrepreneurship
Podcast: “This Is a Time for Management Teams to Earn Their Stripes.”
On this special episode of The Insightful Leader, veteran venture capitalist Woody Marshall discusses the investment landscape and the importance of leadership through the pandemic.
Entrepreneurship
Amid the Pandemic, Entrepreneurs Can Still Find Opportunity
The crisis provides fertile ground for startups in spaces like telehealth and touchless payment. Other startups will need to get creative.
Podcast Strategy
Podcast: Wayfair Has Seen a Spike in New Customers. Here’s How It Plans to Keep Them.
On this special episode of The Insightful Leader, a conversation with the company’s chief merchandising officer about adapting for an unprecedented future.
Economics
Why the Next Round of COVID-19 Aid Should Target Industries That Can’t Work from Home
A new study pinpoints which sectors—and which workers in those sectors—suffered the most. Congress should take note.
As the Crisis Drags On, Here’s How Leaders Can Maintain Momentum
The adrenaline has faded. All-nighters are not sustainable. A retired Navy admiral explains what needs to happen now.
Careers
Exhausted by Working from Home? Anxious about Going Back?
Tips from a clinical health psychologist on managing the work-related stressors that may be affecting your mental health.
Strategy
Tired of People Invading Your Six-Foot Bubble? Game Theory Has a Solution.
Well, not exactly. But it does offer a new way of thinking about the problem.
Careers
Your Professional Development Doesn’t Need to Be Put on Hold
You can still seek out ways to stretch yourself or test out a new career path—even during a pandemic.
Policy
The Wrong Way to Ramp Up COVID-19 Testing
Robust testing is key to safely reopening the economy. But a new model shows that if testing is not paired with “smart containment,” it could backfire.
Leadership
Easy Hacks to Improve Your Virtual Meetings
From “speed-storming” to building a team charter, these ideas boost creativity and comfort on video calls.
Innovation
3 Strategies to Transform Your Business for the Pandemic Economy
You know you need to adapt. But how?
Organizations
Too Much Cross Talk. Too Little Creativity. How to Fix the Worst Parts of a Virtual Meeting.
Six tools from an unlikely place—improv comedy—to use on your next Zoom call.
Economics
The Treasury’s Former Chief Economist Takes Stock of the Pandemic’s Economic Impact
Kellogg’s Janice Eberly zeroes in on a few data points that demonstrate the massive challenge policymakers face.
Innovation
The U.S. Is Full of Innovative Thinkers. The Government Needs to Marshal All of Them to Fight Covid-19.
Here’s how we can accelerate efforts to reduce the spread, develop treatments, and find a vaccine.
Policy
What Can the Federal Government Do to Get the Economy Back on Track?
A former White House economist weighs the pros and cons of job-retraining programs, aid for states, and universal basic income.
Finance & Accounting
Taking on Debt Can Help a Company Grow—Until a Crisis Hits
A new study shows how highly leveraged companies have less flexibility to innovate in a downturn.
Economics
Here’s How Americans Are Spending Their Stimulus Checks
Real-time data pinpoints what we’re buying, and who’s spending the fastest.
Organizations
This Isn’t Their First Crisis: Many Family Businesses Are Uniquely Prepared for the Looming Recession
Even so, one of their core strengths could become a liability.
Finance & Accounting
What Happens When Private-Equity Firms Start Making Deals Again?
There will be more buyout opportunities, but fewer on-site visits will make due diligence more difficult.
Careers
Under Quarantine, It’s Not Marriage-as-Usual
A relationship researcher offers advice for cooped-up couples. Plus, how to preserve your work friendships.
Finance & Accounting
What the Current Crisis Means for Private Equity
Access to capital will likely buoy some PE firms and the companies they back. Others will be less lucky.
Leadership
A Pastor (and Management Professor) on Taking Care of Your Team during the COVID-19 Crisis
Share in their sacrifice. Don’t preach. And ask these three questions.
Social Impact
Uncertainty. Loss of Control. Why COVID-19 Is a Perfect Storm for Conspiracy Theories.
And how policymakers can help make them less appealing.
Finance & Accounting
The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day
From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.
Podcast Leadership
Podcast: Sure, Take That Zoom Call in Your Sweatpants. It Might Make You a Better Person.
When we stop compartmentalizing our home and work selves, we tend to act more ethically. Find out why on this episode of The Insightful Leader.
Economics
Companies Need to Prepare Today to Survive the Next 18 Months
An economist explains how leaders can try to lower fixed costs, retain workers, and mind their brands.
Leadership
How to Lead Your (Suddenly Virtual) Team through a Crisis
It’s going to require a shift in management style—and a healthy dose of overcommunication.
Economics
A Closer Look at Consumer Stockpiling During the Coronavirus Crisis
Researchers examined how households responded to shelter-in-place orders. They uncovered some surprises.
Marketing
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Organizations
How Infectious-Disease Testing Can Improve Employee Performance
A new study on malaria prevention shows that employees who know their health status become more productive at work.
Leadership
Your Organization Needs a Coronavirus “War Room”
And other advice on making tough choices during a pandemic.
Leadership
What Strong Crisis Leadership Looks Like during the Pandemic
COVID-19 is providing a crash course in crisis management. Leaders who display empathy, transparency, and aspiration will stand out.
The Latest: Our Faculty on the Coronavirus, Business, and the Economy
Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”
Economics
The Unprecedented Stock-Market Reaction to COVID-19
A new analysis explains why this pandemic really is different.
Policy
Containing COVID-19 Will Devastate the Economy. Here’s the Economic Case for Why It’s Still Our Best Option.
The death toll from failing to contain the virus will be far more costly to society.
Policy
How to Shore Up State and Local Budgets during a Coronavirus Recession
State governments are responsible for implementing much of the social safety net. They’ll be looking to the federal government for extra help.
Economics
Take 5: What Previous Recessions Can Teach Us about the Coronavirus Crisis
From stimulus strategies to how businesses will fare, research on past downturns can help inform our outlook today.
Operations
The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.
There are strategies that both large and small companies can implement to make their manufacturing more agile.
Social Impact
What Your Business Can Do to Help the Community during the Coronavirus Crisis
Want to take action but don’t know how? Answering these three questions can get you started.
Leadership
Two Principles for Leading Your Organization Through the COVID-19 Crisis
A former Fortune 500 CEO offers a way forward during this time of unprecedented uncertainty.
Kellogg Faculty Around the Web
Policy
COVID Safety Precautions Are as Important as Ever. Here’s How to Persuade Resisters.
USA Today, January 18, 2021
Economics
How Too Much Optimism on Vaccines and the Economy Could Derail Growth
Forbes, January 15, 2021
Strategy
Virtual Collaboration Won’t Be the Death of Creativity
MIT Sloan Management Review, December 8, 2020
Finance & Accounting
Moderna Vs. Pfizer: How The Market Evaluates Covid-19 Vaccines
Forbes, November 24, 2020
How to Measure the Speed of Your Organization
Forbes, October 28, 2020
Evanston Firms Startup or Expand as Others Close
Evanston Now, September 3, 2020
Want Your Business to Survive the Pandemic? Facilitate Stories.
Forbes, August 30, 2020
Working from “Anywhere” Is Possible—but not Sustainable
Fast Company, September 1, 2020
Just how bad is this economic crisis going to get?
Marketplace, August 20, 2020
How Credit Ratings Are Shaping Governments’ Responses to COVID-19?
Forbes, August 19, 2020
Reinventing the Customer Experience: Lessons from Jio
Forbes, August 17, 2020
The Economy Depends on Small Businesses—4 Policies than Can Help as Their PPP Money Runs Out
MarketWatch, August 17, 2020
How To Make 2021 The Best Year Ever
Forbes, July 16, 2020
Are You Angry with the Fed? You Should Be
The Hill, June 23, 2020
Pandemics Leave Us Forever Altered
The Atlantic, June 2020
How Financial Markets Can Impact Social Justice
Forbes, June 17, 2020
How To Secure Credit During A Financial Crisis
Forbes, June 16, 2020