Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
May 5, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
June 2, 2014
An Interview with Mike Mazzeo about Roadside MBA
Backyard lessons for entrepreneurs, executives, and small business owners.
Michael J. Mazzeo, Paul Oyer and Scott Schaefer
June 2, 2014
Bonus Chapter from Roadside MBA: Profitable Growth in the Heartland
What happens when three economists hit the road in search of strategy insights from small- and medium-sized businesses?
Michael J. Mazzeo, Paul Oyer and Scott Schaefer
June 2, 2014
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Michal Maimaran and Ayelet Fishbach
June 2, 2014
Does Immigration Increase Crime?
Nationwide statistics suggest no impact on violent crime.
Jörg L. Spenkuch
June 2, 2014
Bright Lights, Big Feelings
Emotional responses intensify when you turn up the lights.
Alison Jing Xu and Aparna Labroo
February 2, 2015
How Diverse Should Your Team Be?
NBA data point to a sweet spot in balancing diversity and similarity of skills.
Edward (Ned) Smith and Yuan Hou
February 2, 2015
Podcast: Mining NBA Data for Leadership Lessons
Houston Rockets GM Daryl Morey and Kellogg School faculty talk data analytics and team composition.
J. Keith Murnighan and Edward (Ned) Smith
February 2, 2015
Turning Problems into Profit
A transportation entrepreneur shows how to launch and grow a B2B start-up.
Linda Darragh and Mathew Elenjickal
February 2, 2015
Using Data to Call the Shots
Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.
Daryl Morey
February 2, 2015
See How the Right Diversity of Skills Can Help Your Team
Mix and match NBA lineups with this infographic.
Edward (Ned) Smith and Yuan Hou
March 2, 2015
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Kelly Goldsmith and On Amir
March 2, 2015
To Bluff or Not to Bluff
Game theory says it’s pure mathematics. But human psychology matters, too.
Ehud Kalai and Kent Grayson
December 7, 2015
Who Else Is Affected by Activist Investors?
Debtholders are bystanders with a lot on the line.
Jayanthi Sunder, Shyam Sunder and Wan Wongsunwai
December 7, 2015
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Blakeley B. McShane and David Gal
December 8, 2015
The Danger of Dehumanizing Others
People who think other groups are less evolved are more likely to support retaliation against them.
Nour Kteily, Emile Bruneau, Adam Waytz and Sarah Cotterill
December 10, 2015
Podcast: Get the Most from Your Newest Team Members
Onboarding advice for organizations big and small.
Col. Brian Halloran and Troy Henikoff
January 4, 2016
How Hateful Rhetoric Can Create a Vicious Cycle of Dehumanization
The way we feel perceived can have dangerous consequences.
Nour Kteily, Gordon Hodson and Emile Bruneau
January 4, 2016
How Much Do You Trust a Talking Raisin?
For some audiences, a “spokesthing” is more persuasive than a spokesperson.
Rima Touré-Tillery and Ann L. McGill
January 4, 2016
To Rally Your Base, Buy Air Time
How political advertising is a zero-sum game.
Jörg L. Spenkuch and David Toniatti
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