Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
October 5, 2016
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
Steven Franconeri and Joel K. Shapiro
October 6, 2016
Concerns about Scarcity Make Us Want to Be Better People
When we think we have too little, we will spend more on self-improvement.
Kelly Goldsmith, Ali Tezer and Caroline Roux
March 2, 2015
A Board’s Eye View of Reputation Management
When bad news surfaces, what is your plan?
Roxanne Decyk
September 8, 2015
Credit Where Credit Is Due
New ways of assessing credit worthiness could open up access to the global banking system.
Paul Christensen
September 8, 2015
Hire a Superstar or Dump a Toxic Worker?
Difficult employees are a bigger drag on your company than you think.
Michael Housman and Dylan Minor
September 8, 2015
Four Ways Cuba Can Become More Business-Friendly
What will it take to make the country attractive to investors?
Benjamin F. Jones and Russell Walker
September 8, 2015
Podcast: How to Rid Your Company of Toxic Employees
Tips for how to avoid hiring them, manage their improvement, or decide when to let them go.
Dylan Minor and Brenda Ellington Booth
September 8, 2015
A Crowdfunding App that Pays the Bills
A startup in Kenya captures an underserved market.
Sarit Markovich
September 8, 2015
Why Power Companies Love Smart Meters
Smart meters provide richer data, enabling smarter pricing strategies and a smoother electricity supply chain.
Özge İşlegen, Baris Ata and Asligul Serasu Duran
September 8, 2015
Companies, Choose Your Name Wisely
The right name can signal that you are a safe bet.
Edward (Ned) Smith and Heewon Chae
September 13, 2016
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Thomas O'Toole and Eric Leininger
October 3, 2016
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
Dashun Wang and Duncan Watts
December 2, 2016
How Self-Reflection Can Make You a Better Leader
Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team
Harry M. Kraemer
December 2, 2016
What Is the Future of Impact Investing?
“People are revisiting the relationship they want their capital to have with the world.”
David Chen and Amit Bouri
December 2, 2016
The Hidden Benefits of TV Drug Ads
Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.
Michael Sinkinson and Amanda Starc
December 2, 2016
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch
December 2, 2016
Is There a Better Way to Allocate Organs to Transplant Patients?
Two ideas for changing a system where people linger on waitlists while kidneys spoil.
Chaithanya Bandi, Nikolaos Trichakis, Phebe Vayanos and James Schummer
December 2, 2016
How Drinking Beer Is Saving Russian Lives
Decades later, a Soviet public health initiative is still increasing male life expectancy.
Lorenz Kueng and Evgeny Yakovlev
December 2, 2016
Podcast: Will Machines Ever Truly Understand Us?
The relationship between humans and computers is deepening. What does the future hold?
Brian Uzzi, David Ferrucci and Sandra Waxman
December 2, 2016
From Long Checkout Lines to Departure Gate Chaos, Can Companies Reduce Holiday Hassles?
An operations professor explores better ways to form queues, ride escalators, and deliver packages.
Martin Lariviere
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