Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
September 3, 2021
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
Jim Lecinski
September 7, 2021
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Neal J. Roese
September 7, 2021
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Benjamin Dow, Amber Johnson, Cynthia S. Wang, Jennifer A. Whitson and Tanya Menon
September 13, 2021
Podcast: Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
Victoria Medvec
September 15, 2021
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri
September 29, 2021
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Derek D. Rucker and Kevin McTigue
September 29, 2021
Podcast: How One CEO Is Making Tough Decisions about In-Person Work
Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?
Andee Harris
October 1, 2021
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Jiyin Cao and Edward (Ned) Smith
October 4, 2021
What Triggers a Career Hot Streak?
New research reveals a recipe for success.
Lu Liu, Nima Dehmamy, Jillian Chown, C. Lee Giles and Dashun Wang
October 4, 2021
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller
October 4, 2021
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Itay P. Fainmesser, Andrea Galeotti, Ruslan Momot, Yanzhe (Murray) Lee and Sentao Miao
October 15, 2021
Leading Is Tough Right Now. But You’ve Got This.
It’s not about changing your style—you’ll just need to kick things up a notch.
Harry M. Kraemer
October 22, 2021
Podcast: Why Conspiracy Theories Abound—and How to Push Back
COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.
Cynthia S. Wang
October 22, 2021
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Timothy Calkins
October 25, 2021
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri
November 1, 2021
3 Skills New Managers Need to Succeed
To start, recognize that entire teams—and not just individuals—require clear feedback.
Stephen Dale King
November 1, 2021
Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?
Gaining a better understanding of family conflict can help both family firms and the larger economy.
Krishnan Nair and Edward J. Zajac
November 1, 2021
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
Brett Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder
November 1, 2021
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Zhengyang Jiang, Arvind Krishnamurthy and Hanno Lustig
November 1, 2021
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Meghan Busse
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