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February 1, 2009

To Sell but Not to Missell

Sales agents’ conflicts between prospecting and advising

February 10, 2009

Blame It on the Genes!

Financial risk taking

March 1, 2009

Culture and Commitment

When should advertisers focus on you versus your entire family?

March 1, 2009

Uncertainty Principles

Uncovering flaws in old price cap notions

March 1, 2009

Reforming Credit Reform

Federal accounting rules downplay the costs of extending credit

Businesspeople walk together over hand
April 1, 2009

Walking the Walk

Creating a market orientation

April 1, 2009

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

April 1, 2009

The Global “Idea” Market

Innovation and international trade in technology

April 1, 2009

Growing Socially Responsible Markets

Grass-fed meat and dairy products

April 23, 2009

Living Outside the Box

Living abroad boosts creativity

May 1, 2009

Liquidity Rules

Manage innovation or risk repeating history

Babyfaced CEO seated at table
May 1, 2009

The "Teddy Bear Effect" for Black CEOs

Black male CEOS are more successful when their facial features are perceived as less threatening.

May 1, 2009

People Are Talking

Anticipate product performance through online discussions

May 1, 2009

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

May 1, 2009

What’s in a Message Frame?

Sharing the good and the bad leads to more persuasive messaging

June 1, 2009

Global Dual Sourcing Strategies

Should you source your carbon fiber bicycle frames from Mexico or China?

June 1, 2009

Counterfeit Competition

Driving up price and quality

June 1, 2009

Driven Offshore

An unintended consequence of Sarbanes-Oxley

June 1, 2009

Picking Up Pennies for Profit

Predictable stock price patterns

Man shouts over city
June 1, 2009

Sales Force Effectiveness

First ask the right questions

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