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Articles
October 1, 2009

The Art of Persuasion

Aligning consumer goals with level of abstraction

October 1, 2009

Is Accounting that’s Good for General Motors Good for Detroit?

Business and government accounting practices diverge

November 1, 2009

In with the “In” Crowd

In venture capital, high school rules prevail

November 1, 2009

Beneficial or Detrimental Legislation?

The pros and cons of Sarbanes-Oxley

November 1, 2009

Losing Touch

Power diminishes perception and perspective

November 1, 2009

The Effects of Health On Wealth

Major illness leads to financial catastrophe for the uninsured

November 1, 2009

Name-Letter Branding

How your name can influence your choices

December 1, 2009

Biases that Bind

The Role of Stereotypes in Decision-Making Processes

December 1, 2009

Rational Rationing

Allocating scarce resources in uncertain conditions

December 1, 2009

Balance in Advertising

Tailored marketing messages can counter consumers’ negative emotions

December 1, 2009

Explaining Stock Price Drift

Trading costs lead the way

December 1, 2009

Fetal Influence on Familiar Ailments

The effect of in-utero conditions on long term health

December 23, 2009

The Real Costs of Credit Access

Evidence from the payday lending market

January 1, 2010

We Will Be Right with You

Managing customers with vague promises

January 1, 2010

Really, I Can Return It? Sold!

Optimizing your returns policy

January 1, 2010

Membership Has Its Punishments

Loyalty programs dissuade firms from pricing products competitively

January 1, 2010

Consistent Contributors

Putting the team first helps solve the “cooperation problem”

February 1, 2010

To Settle or Not to Settle

Negotiations and attorney interests in medical malpractice cases

February 1, 2010

Are Restaurants Really Supersizing America?

Restricting restaurant meals may not trim Americans’ expanding waistlines

February 1, 2010

The Devil Is in the Detailing

Modeling physician choice of prescription drugs

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