Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
June 11, 2024
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi
June 17, 2024
Will America’s Economy Soon Look Like … Italy’s?
Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.
Nicola Persico
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
June 18, 2024
Podcast: Why Italy’s Economy Offers a Cautionary Tale for the U.S.
Since the 1990s, taxes, debt, and regulations have hamstrung the Italian economy. On this episode of The Insightful Leader: Could America be next?
Nicola Persico
June 21, 2024
Podcast: Introducing Insight Unpacked, Season 2
American Healthcare and Its Web of Misaligned Incentives
Craig Garthwaite, David Dranove, Amanda Starc and Paul Campbell
July 1, 2024
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Kylie Hwang and Damon Phillips
July 1, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Matthew Groh
July 1, 2024
Podcast: The Power of the Physician's Pen
We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.
Craig Garthwaite, David Dranove and Paul Campbell
July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David Schonthal
July 8, 2024
Podcast: The Misadventures of Insuring America
In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.
Craig Garthwaite, David Dranove and Paul Campbell
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
July 15, 2024
Podcast: The Bargain That Fuels Big Pharma
What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.
Craig Garthwaite, Amanda Starc and Kevin Outterson
July 22, 2024
Podcast: American Healthcare—Is This the Best We Can Do?
In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.
Craig Garthwaite, David Dranove and Amanda Starc
July 24, 2024
Is Your Team Playing It Too Safe?
Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.
Hector Chade and Jeroen Swinkels
July 25, 2024
4 Leadership Lessons from the NFL’s Chief Data Officer
Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.
Joel K. Shapiro and Paul Ballew
July 30, 2024
Take 5: Work Is Changing. What Does the Future Hold?
Remote work, technology, and climate change are all set to transform the labor market. Here’s how.
Dimitris Papanikolaou, Bryan Seegmiller, Hyejin Youn, Sergio Rebelo, Jacopo Ponticelli, Hatim Rahman and and coauthors
August 1, 2024
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Partha Sarati Mishra, Sunil Chopra and Ioannis Stamatopoulos
August 1, 2024
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
Jessica Gamlin and Rima Touré-Tillery
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