Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
standup comedy club with laptop as comedian
July 1, 2025

Knock Knock. Who’s There? Generative AI.

Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.

illustration of a human silhouette with chess pieces in its head an flying around the head.
July 1, 2025

When Memory Leads to Wrong Moves

In new situations, we tend to rely on past strategies to guide our decisions—even when a fresh approach may be better.

Maintaining business relationships can be invaluable.
July 1, 2025

Why "I’m Sorry" Are Two of the Strongest Words for Leaders

Sincere apologies show those around you that you understand and are willing to learn from your mistakes.

illustration of a female pilot checking small aircraft before flight
July 3, 2025

5 Tips for Preparing to Scale Your Startup

Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.

illustration of a hiring manager interviewing a job candidate on a ski lift
July 14, 2025

Does an Athletic Past Give Job Applicants a Lift?

The competitive edge athletes get in the job market may come at the expense of candidates with other life experiences.

workers in a factory communicating using various methods
July 15, 2025

Take 5: Making Communication Work … at Work

Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.

illustration of doves lowering the roof onto a corporate building
July 18, 2025

How Peace Can Be Good for Business

Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.

illustration of the exterior of a university faculty office building with a younger professor in a cluttered office in one window and an older professor in a sparely appointed office in the other.
July 24, 2025

Is Tenure a Golden Age for Research?

A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.

How can corporations break down barriers to real racial equity and inclusion?
August 1, 2025

Are You a Manager or a Leader?

The answer may surprise you.

Employees happy in an office
August 1, 2025

5 Questions to Consider When Deciding Whether to Start a Family Office

Ask better questions to understand the purpose, costs, structures, and your family’s alignment.

illustration of person shopping in produce section with electronic price tags on produce
August 1, 2025

Surge Pricing in Aisle Five?

Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.

illustration of a person pouring colorful pellets into a funnel, with the pellets coming out of two downspouts as black and white.
August 1, 2025

When AI Thinks Too Much Like a Human

Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.

illustration of several bankers fishing from small boats, with one pulling in giant colorful fish while others catch tiny gray fish.
August 1, 2025

When Banks Get Picky about Lending, the Economy May Suffer

Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.

illustration of auto factory where two executives are shaking hands on the assembly floor
August 1, 2025

How Trade Secrets Fuel the International Auto Industry

To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.

Illustration of two lawyers standing before a judge's bench while the judge flips a coin.
August 1, 2025

Is It a Coin Flip or Is It Justice? It Could Be Both.

Game theory shows that it often makes sense for judges to rule at random.

parent chasing child in rainstorm
August 12, 2025

The Crisis of the Chinese Family

Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.

illustration of person grocery shopping, looking at a screen advertising potato chips
August 18, 2025

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

Illustration of person watering lightbulbs with watering can
August 20, 2025

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

a robot holds a scientific laboratory aloft in a city
August 22, 2025

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

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