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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
illustration of a street scene with people going about their days among clouds of pollutions
September 1, 2025

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

illustration of a group including a doctor, nurse, inventor, and medical administrator discussing a new medical device.
September 1, 2025

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

illustration of lottery ball spinner with tiny illustrations of human organs on the balls
September 1, 2025

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

Illustration of a group celebrating the installation of a lightbulb at a factory that is spewing pollution from four smokestacks.
September 1, 2025

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
September 2, 2025

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

illustration of Rocket Diner rebrand with workers installing new sign while people look on.
September 2, 2025

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.
September 5, 2025

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

Man reading financial literacy book in living room.
September 17, 2025

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

illustration of U.S. Capitol dome repurposed as observatory with telescope.
September 18, 2025

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

illustration of business executive in Eames lounge chair on tarmac surrounded by jets.
October 1, 2025

Leaders, It’s Time to Stop Being Cozy

Four tips from a CEO to get out of your comfort zone and help your company fly.

illustration of orchestra conductor in server farm.
October 1, 2025

Does Your Company Need a Chief AI Officer?

It’s the hot new C-suite role, but not every business needs the same strategy.

illustration of two politicians debating on a stage, with one stepping from behind the podium to lift a barbell over their head.
October 1, 2025

Strong-Arm Leaders Often Get the Minority Vote

A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.

Illustration of a cannabis dispensary with a black budtender assisting a white customer.
October 1, 2025

In the Legalized Drug Industry, Stereotypes May Drive Sales

Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.

illustration of a game board with car at fork in Work and Family roadl.
October 1, 2025

Work First or Family First?

A new model shows why women lag behind in leadership roles—and how two policies could help narrow the career gender gap.

Illustration of a person with a smartphone choosing between free and premium subscriptions
October 1, 2025

Free or Paid Subscription? For Online Platforms, It's a Dance.

Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.

illustration of a group of scientists celebrating winning an award
October 7, 2025

Do Scientific Prizes Reward Innovation or Reputation?

Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.

illustration of person in daVinci flying suit
October 13, 2025

Podcast: When We Get Too Comfortable, It’s Tough to Take Flight

On this episode of The Insightful Leader, an executive coach offers three tales of leaders who let complacency get in the way of success.

illustration of two people arguing while entering a walk-in cooler.
October 17, 2025

Agree to Disagree? 5 Tips to Cool Down a Heated Argument.

A new game helps people find common ground on divisive issues. But you don’t need to play to practice its principles.

CEO at desk repairing a desk lamp
October 21, 2025

Take 5: Feeling Stuck? Try a Career Makeover.

Whether you’re considering a job change or looking for a hot streak, research and insights from Kellogg faculty can help.

illustration of a man in a suit making a two-handed heart sign over his heart.
October 29, 2025

Podcast: Managing Layoffs without Compromising Your Morals

There’s no “correct” approach to laying people off, but on this episode of The Insightful Leader, we discuss how you can maintain your integrity through the process.

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