Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
April 1, 2020
A New Product Release Often Sets Off a Customer Frenzy. But How Long Does It Last?
When consumers replace the old with the new, surprising trends emerge. A new mathematical model can better predict long-term sales.
Ching Jin, Chaoming Song, Johannes Bjelland, Geoffrey Canright and Dashun Wang
April 2, 2020
The Latest: Our Faculty on the Coronavirus, Business, and the Economy
Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”
Kellogg INSIGHT
April 2, 2020
What Strong Crisis Leadership Looks Like during the Pandemic
COVID-19 is providing a crash course in crisis management. Leaders who display empathy, transparency, and aspiration will stand out.
Timothy Feddersen
April 3, 2020
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Eric Leininger and Andrea Brimmer
April 7, 2020
Your Organization Needs a Coronavirus “War Room”
And other advice on making tough choices during a pandemic.
Harry M. Kraemer
April 7, 2020
How Infectious-Disease Testing Can Improve Employee Performance
A new study on malaria prevention shows that employees who know their health status become more productive at work.
Oladele Akogun, Andrew Dillon, Jed Friedman, Ashesh Prasann and Pieter Serneels
April 8, 2020
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Timothy Calkins
April 10, 2020
A Closer Look at Consumer Stockpiling During the Coronavirus Crisis
Researchers examined how households responded to shelter-in-place orders. They uncovered some surprises.
Scott R. Baker, R Farrokhnia, Steffen Meyer, Michaela Pagel and Constantine Yannelis
April 10, 2020
How to Lead Your (Suddenly Virtual) Team through a Crisis
It’s going to require a shift in management style—and a healthy dose of overcommunication.
Jeff Hyman
April 14, 2020
Companies Need to Prepare Today to Survive the Next 18 Months
An economist explains how leaders can try to lower fixed costs, retain workers, and mind their brands.
Sergio Rebelo
April 15, 2020
Podcast: Sure, Take That Zoom Call in Your Sweatpants. It Might Make You a Better Person.
When we stop compartmentalizing our home and work selves, we tend to act more ethically. Find out why on this episode of The Insightful Leader.
Rima Touré-Tillery
April 17, 2020
The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day
From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.
José Maria Liberti
April 17, 2020
Uncertainty. Loss of Control. Why COVID-19 Is a Perfect Storm for Conspiracy Theories.
And how policymakers can help make them less appealing.
Cynthia S. Wang
April 20, 2020
A Pastor (and Management Professor) on Taking Care of Your Team during the COVID-19 Crisis
Share in their sacrifice. Don’t preach. And ask these three questions.
Nicholas Pearce
April 23, 2020
What the Current Crisis Means for Private Equity
Access to capital will likely buoy some PE firms and the companies they back. Others will be less lucky.
Filippo Mezzanotti
April 27, 2020
Under Quarantine, It’s Not Marriage-as-Usual
A relationship researcher offers advice for cooped-up couples. Plus, how to preserve your work friendships.
Eli J. Finkel
April 30, 2020
Podcast: You Can Lead through a Crisis. But Can You Coach through One?
On this episode of The Insightful Leader: three ways to help your employees arrive at their own answers to difficult questions.
Brenda Ellington Booth
April 30, 2020
What Happens When Private-Equity Firms Start Making Deals Again?
There will be more buyout opportunities, but fewer on-site visits will make due diligence more difficult.
Alex Schneider
May 1, 2020
How to Craft Public-Health Messages That Work
The key? Understanding how fear and confidence shape healthy choices.
Chethana Achar, Nidhi Agrawal and Meng-Hua Hsieh
May 4, 2020
This Isn’t Their First Crisis: Many Family Businesses Are Uniquely Prepared for the Looming Recession
Even so, one of their core strengths could become a liability.
Jennifer Pendergast
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