Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
October 1, 2009
Colored by the Company You Keep
The effects of context on brand evaluations
Myungwoo Nam and Brian Sternthal
October 1, 2009
Tort Reform No Miracle Cure
Limiting liability has limited impact on healthcare costs
Ronen Avraham, Leemore S. Dafny and Max M. Schanzenbach
October 1, 2009
Don’t Stand by Me
The role of personal connections in failing projects
Brian C. Gunia, Niro Sivanathan and Adam D. Galinsky
October 1, 2009
The Art of Persuasion
Aligning consumer goals with level of abstraction
Angela Y. Lee, Punam Anand Keller and Brian Sternthal
October 1, 2009
Is Accounting that’s Good for General Motors Good for Detroit?
Business and government accounting practices diverge
Allan Drebin
November 1, 2009
In with the “In” Crowd
In venture capital, high school rules prevail
Yael V Hochberg, Alexander Ljungqvist and Yang Lu
November 1, 2009
Beneficial or Detrimental Legislation?
The pros and cons of Sarbanes-Oxley
Daniel Cohen, Aiyesha Dey and Thomas Lys
November 1, 2009
Losing Touch
Power diminishes perception and perspective
Adam D. Galinsky, Joe C. Magee, M. Ena Inesi and Deborah Gruenfeld
November 1, 2009
The Effects of Health On Wealth
Major illness leads to financial catastrophe for the uninsured
Keziah Cook, David Dranove and Andrew Sfekas
November 1, 2009
Name-Letter Branding
How your name can influence your choices
Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo
December 1, 2009
Biases that Bind
The Role of Stereotypes in Decision-Making Processes
Galen Bodenhausen
December 1, 2009
Rational Rationing
Allocating scarce resources in uncertain conditions
Sarang Deo and Charles Corbett
December 1, 2009
Balance in Advertising
Tailored marketing messages can counter consumers’ negative emotions
Aparna Labroo and Derek D. Rucker
December 1, 2009
Explaining Stock Price Drift
Trading costs lead the way
Jeffrey Ng, Tjomme O. Rusticus and Rodrigo Verdi
December 1, 2009
Fetal Influence on Familiar Ailments
The effect of in-utero conditions on long term health
Craig Garthwaite
January 1, 2010
We Will Be Right with You
Managing customers with vague promises
Gad Allon, Achal Bassamboo and Itai Gurvich
January 1, 2010
Really, I Can Return It? Sold!
Optimizing your returns policy
Eric T. Anderson, Karsten Hansen and Duncan I. Simester
January 1, 2010
Membership Has Its Punishments
Loyalty programs dissuade firms from pricing products competitively
Yuk-fai Fong and Qihong Liu
January 1, 2010
Consistent Contributors
Putting the team first helps solve the “cooperation problem”
Mark Weber and J. Keith Murnighan
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