Kellogg Insight
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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Authors
David Austen-Smith
Jeanne M. Brett
Alexander Chernev
David Dranove
Andrea Eisfeldt
Timothy Feddersen
Karsten Hansen
Robert Korajczyk
Angela Y. Lee
Beverly Walther
Articles
Airline passengers have individualized flying experiences.
September 13, 2016

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

A researcher uses big data to understand patterns
October 3, 2016

Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind

From tweets to scientific discoveries, human behavior is surprisingly predictable.

Banks dislike using movable assets as collateral
October 3, 2016

Beefing Up Collateral Laws Could Encourage Banks to Lend

In many emerging economies, businesses without real estate struggle to access credit.

A high performing superstar employee stands out and receives the spotlight for his hard work.
October 4, 2016

How to Nurture Your Superstar Employees

Focus on these three traits to help your top performers flourish—and stick around.

A world map made from quote bubbles.
October 4, 2016

Video: When Expectations Clash, Is the Problem Cultural?

You’ll do well to understand where others are coming from.

A scientist interprets visual content through a telescope and sees data visualizations in the stars.
October 5, 2016

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

If you were trapped in a desert, resource scarcity would cause you to exercise willpower and become your best self to surviveIf you were trapped in a desert, resource scarcity would cause you to exercise willpower and become your best self to survive
October 6, 2016

Concerns about Scarcity Make Us Want to Be Better People

When we think we have too little, we will spend more on self-improvement.

Praising customers for eco-friendly purchases can backfire and lead to undesirable behavior such as littering.
October 10, 2016

When Companies Praise Good Behavior, They May Encourage the Exact Opposite

Why giving customers credit for altruistic purchases can backfire.

October 10, 2016

Christine Lagarde on Income Inequality, Brexit, and the Power of M&Ms

A Q&A with the IMF managing director and Kellogg’s Sergio Rebelo.

Using the right reward system can incentivize car dealership employees and lead to stronger work performance.
October 10, 2016

Finding the Right Performance Incentives to Motivate Employees

Some incentive schemes encourage hard work—others reward those who game the system.

An employee is motivated by a performance incentive.
November 2, 2016

Do Performance Incentives Make Us Greedy?

How we are rewarded shifts our values in surprising ways.

Tax structure impacts career choice
November 2, 2016

Higher Taxes Can Make Altruistic Jobs More Attractive

But subsidizing these careers may ultimately do more good.

November 2, 2016

Why Sending Your Kid to the Best Possible School May Backfire

Being surrounded by smarter peers can hurt test scores and incite disruptive behavior.

A fisherman reels in a pair of stereo headphones.
November 2, 2016

How Millennials Are Discovering Music

To woo listeners, music platforms should get personal.

Financial advisors give financial advice to clients.
November 2, 2016

What Good Is a Financial Advisor?

They may have your best interests in mind, but that doesn’t mean their advice is sound.

Employees use a conference room as a boxing ring.
November 2, 2016

Three Ways Leaders Can Solve the “People Problems” That Hold Teams Back

Sometimes the conference room should be a boxing ring, other times a campfire.

A doctor checks the health of a pair of boots with a stethoscope.
November 2, 2016

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand.

Successful scientists hope their next paper will be a hit.
November 2, 2016

Why a Scientist’s Big Break May Be Just Around the Corner

Researchers, have hope: your most successful paper can occur at any point in your career.

A man and his coffee maker attend couples counseling.
November 3, 2016

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Business people use trust to help each other succeed.
December 1, 2016

Video: How to Establish Trust in Financial Transactions

Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.

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