Authors

David Austen-Smith

Jeanne M. Brett

Alexander Chernev

David Dranove
Andrea Eisfeldt

Timothy Feddersen
Karsten Hansen

Robert Korajczyk

Angela Y. Lee

Beverly Walther
Articles

May 9, 2016
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Kelly Goldsmith, George E. Newman and Ravi Dhar

May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo

May 10, 2016
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Adam Waytz and Col. John O'Grady

May 11, 2016
What It Takes for a Family Business to Innovate
The key is balancing a C-Suite skill set with an “F-Suite” mindset.
Justin B. Craig

June 6, 2016
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Kara Palamountain, David Schonthal and Jesse Chang

June 6, 2016
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Kara Palamountain

June 6, 2016
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones

June 6, 2016
Your Investment Tool Is Failing You
A new tool offers smart investors an improvement over the CAPM.
Matthew R. Lyle, Charles C. Y. Wang and Akash Chattopadhyay

June 7, 2016
Appointing a Female CEO? Beware of Media Attention
Investors are skittish when new CEOs get lots of press, but only when those leaders are women.
Kevin Gaughan, Edward (Ned) Smith and Jason Pierce

June 7, 2016
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Gonca P. Soysal and Lakshman Krishnamurthi

June 7, 2016
Why Do You See the World as More Fair Than I Do?
The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.
Nour Kteily, Jennifer Sheehy-Skeffington and Arnold K. Ho

June 8, 2016
Three Tips for Designing a Startup’s Marketing Plan
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Katie Arnold

June 14, 2016
An Illustrated Guide to the Value of an MBA
A professor urges graduates to both celebrate their accomplishments and remember their good fortune.
David A. Besanko

June 20, 2016
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Achal Bassamboo and Tom Schenk

July 1, 2016
Video: How We Signal Trust in the Workplace
From innovating Oreos to scaling Everest, communicating trust can build your business.
Kent Grayson and Sanjay Khosla

July 1, 2016
Hate Commercial Breaks? Here’s Why You Shouldn’t
There’s a hidden value to ads during TV shows.
Song Yao, Yuxin Chen and Wenbo Wang

July 1, 2016
5 Strategies for Leading a High-Impact Team
Why “teams are not cocktail parties,” and other words of wisdom.
Leigh Thompson

July 1, 2016
Can Going Big on Eco-friendly Practices Really Pay Off?
The case for doing even more than swapping out lightbulbs.
Sunil Chopra and Pei-Ju Wu

July 5, 2016
Podcast: Tips for Managing Conflict at Work
From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.
Jeanne M. Brett and Eli J. Finkel

July 5, 2016
Chapter 7 vs. Chapter 11: Which Bankruptcy System Is Better?
In certain markets, forcing companies to liquidate could cause offices and factories to sit empty.
Shai Bernstein, Emanuele Colonnelli and Benjamin Iverson
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