Kellogg School of Management at Northwestern University
Marketing can help address social ills
Powerlessness and compensatory consumption
Major illness leads to financial catastrophe for the uninsured
Testosterone’s influence on financial decisions
‘Peso events’ drive returns to the carry trade
Why we don’t always choose our favorite option
Anticipate product performance through online discussions
Identifying corporate vulnerabilities that can lead to damaged reputations
Federal accounting rules downplay the costs of extending credit
The calculus of reciprocity
Competing with superstars adversely affects performance
Managing earnings through marketing
Collaborating at a distance pays off
Loss of control makes the mind misperceive
When will a brand scandal spill over and how should competitors respond?
A psychological explanation for impartiality
When firms become the target of activists
When is it advantageous for a service-oriented firm to differentiate itself along service-quality dimensions?
A first look at the evidence
Dumping ground, cannibal channel, or smart strategy?
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