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February 2021

Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Politics & Elections

Do Powerful Politicians Play Favorites with Their Corporate Friends?

A new study examines the power of public scrutiny to keep high-ranking officials in check.

Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

January 2021

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

consumer behavior researchers observe shopper
Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Woman leaps hurdles in office hallway
Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Social Impact

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

diversity training session
Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

December 2020

Woman Business Leader chooses high road.
Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Finance & Accounting

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind success after failure.

New hires attend a company's orientation breakfast
Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Social Impact

How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor

New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.

November 2020

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

auctioneers and bidders mingle
Economics

How Auctions­ Help Solve Some of the World’s Most Complicated Problems

Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.

Leadership

5 Tips to Become a More Effective Manager

Leaders matter. But so do managers.

hospital administrators and doctors design protocols
Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.

Policy

One Key Trait That Predicts How Much People Will Socially Distance

This new research could help policymakers deliver more effective COVID-safety messaging.

cat photos
Data Analytics

Video: How Bias Creeps into AI when Businesses Aren’t Looking

A quick explainer on what happens if you aren’t thoughtful about the data you use.

Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

October 2020

Finance & Accounting

Airlines and COVID-19: The Turbulence Ahead

With demand still down and debts mounting, the industry looks ahead.

Leadership

How to Develop a Leadership Mindset for Uncertain Times

For one, take a page from the hero’s journey to find transformation in adversity.

Politics & Elections

The Political Divide in America Goes Beyond Polarization and Tribalism

These days, political identity functions a lot like religious identity.

Auctioneer sells ad space on search page
Economics

What Is “Auction Theory,” and What Kinds of Questions Can It Answer?

The recent Nobel put the field of auction theory in the spotlight. An economist explains how it works, using his own research as a guide.

Healthcare

Choosing the Right Health-Insurance Plan Could Add Years to Your Life

New evidence suggests that certain Medicare Advantage plans increase life spans more than others. Here’s what the best plans have in common.

Policy

Unpacking the Federal Reserve’s Aggressive Response to COVID-19

A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.

Organizations

What Companies Can Do to Encourage Compliance with COVID Safety Measures

Tips for thinking through “friction points” and making new habits stick.

Finance & Accounting

What’s Next for Real Estate Markets?

As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.

Organizations

How Family Business Owners Can Step Up During a Crisis

In uncertain times, businesses need to adapt. Their owners may have to as well.

Politics & Elections

When Executives Donate to Politicians, How Much Are They Keeping Their Companies’ Interests in Mind?

A new study looks at the motivation behind these donations, which make up nearly a fifth of all political giving.

Immigrant CEO welcomes new hires
Entrepreneurship

Immigrants to the U.S. Create More Jobs than They Take

A new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.

Careers

There Are 168 Hours in the Week. Are You Spending Them on What Matters?

A former CEO on how to budget time for what you value most.

Economics

Does Requiring Food-Stamp Recipients to Work Actually Increase Economic Self-Sufficiency?

The answer is increasingly urgent as politicians debate whether to reinstate the requirement, which was paused during the COVID-19 recession.

Social Impact

Researchers Designed an Algorithm to Save Schools Money and Improve Equity. The District Loved it. Then Things Got Messy.

A tale of bus routes in Boston shows the promises and pitfalls of using new technology to change entrenched systems.

September 2020

Careers

How to Sell in a Virtual World

From a “pre-flight checklist” to handwritten thank-you notes, here’s how to sell both your products and your ideas via video.

Family business weathers crisis
Entrepreneurship

Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways

Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.

A small town with a tech startup
Innovation

Could a Small City Become the Next Silicon Valley? It’s Unlikely.

New research suggests that there’s a population tipping point for supporting a booming tech industry.

Healthcare

Pharma Companies Argue That Lower Drug Prices Would Mean Fewer Breakthrough Drugs. Is That True?

Probably not, a new study suggests—as long as the price decreases are modest.

Finance & Accounting

How Credit Ratings Are Shaping Governments’ Responses to Covid-19

To fund pandemic-related spending, governments around the world will need to take on more debt. If they can.

Economics

White Americans Overestimate Racial Progress. But Certain Attempts to Remedy That Could Backfire.

Researchers hoped that having white participants read about racism would help them grasp the true extent of racial gaps in wealth and income. They were wrong.

Policy

How Did School Desegregation Shape the Political Ideology of White Students Later in Life?

A new study suggests that, more than four decades later, the impact of these policies on political leanings is apparent.

Marketing

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

August 2020

Economics

We’re Several Months into the COVID Economy. What Have We Learned?

From household spending to the strength of the dollar, an economist sees some clear trends—and signs of what’s to come.

Careers

3 Tips for Conquering Self-Doubt at Work

High achievers often worry they aren’t qualified to weigh in. Here’s how to get past those self-sabotaging thoughts.

Leadership

Podcast: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

The technology can help reopen workplaces—but only if your employees trust it. On this special episode of The Insightful Leader, three experts discuss how to earn that trust.

Social Impact

Why Well-Meaning NGOs Sometimes Do More Harm than Good

Studies of aid groups in Ghana and Uganda show why it’s so important to coordinate with local governments and institutions.

Innovation

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

Careers

Stop Hiring for “Cultural Fit”

When you prioritize candidates you “click with,” you run the risk of discriminating against candidates from different backgrounds. Here’s how to change course.

two assembly line teams compete
Strategy

To Find the Best Incentives for Employees, Start with a Simple A/B Test

Keeping people motivated can be tough. New research shows that a simple experiment can lead to big productivity gains.

Data Analytics

How AI Can Help Weed Out Faulty Scientific Research

Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better.

Innovation

Recessions Can Stifle Product Innovation for Years

To keep companies innovating through the current recession, they will need greater access to credit.

Organizations

Here’s the Best Way to Rotate Workers (or Students) into Buildings to Curb the Spread of Covid-19

Should groups be staggered daily? Weekly? Monthly? A new model helps organizations decide.

Organizations

Why Are Social Media Platforms Still So Bad at Combating Misinformation?

Facebook, Twitter, and users themselves have few incentives to distinguish fact from fiction.

July 2020

Leadership

Podcast: How a Century-Old Family Business Is Adapting to the Pandemic

On this special episode of The Insightful Leader: a conversation with the chairman and the CEO of Griffith Foods about leading with purpose during the crisis.

Organizations

What Astronauts Can Teach Us about Working Remotely

Space: the final frontier—for learning how to keep your team motivated during extended periods of isolation and confinement.

Policy

A Look Inside Chicago’s Economic Recovery Plan

Attracting HQ2s. Expanding mental-health care. A member of the COVID-19 Recovery Task Force explains how the city can emerge both stronger and more equitable.

Black entrepreneurs enter a bank lobby
Social Impact

Black-Owned Businesses Often Struggle to Access Capital. Here’s How Financial Institutions Can Change That.

Banks and investors need to redefine creditworthiness, diversify their boards, and think more about social returns.

Leadership

Looking for “5 Quick Tips” to Build an Inclusive Organization? You’re on the Wrong Track.

Two experts discuss why corporate diversity initiatives so often fall short, and what it will take to produce real change.

scientists work from home
Innovation

The Pandemic Has Slashed Scientists’ Productivity

The extent varies a good deal by field, but the single biggest factor is whether a scientist is caring for young children.

Strategy

How to Negotiate via Email

This excerpt from Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table offers three tips for writing emails that engage and persuade.

Social Impact

Does Social-Media Use Increase Xenophobia?

A recent study investigates, using data from a popular Russian social-media platform and information on regional hate crimes.

Politics & Elections

Why We Know So Little about Disparities within the Federal Court System—and How That’s Finally Changing

Millions of hard-to-obtain public court records shed new light on the fairness of the U.S. judiciary.

Careers

What’s the Secret Ingredient to Great Mentorship?

It’s not just subject-matter expertise, according to a new study.

Leadership

How to Build Resilient Habits into Your Daily Life

Life today is complicated. Here are some simple ways to stay energized and motivated.

Leadership

You’ve Worked Hard to Earn Your Team’s Trust. What Happens If Layoffs Are Necessary?

Layoffs are brutal. But the news is easier to accept from leaders who consistently display honesty, competency, and concern for their employees.

Marketing

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Entrepreneurship

Podcast: “This Is a Time for Management Teams to Earn Their Stripes.”

On this special episode of The Insightful Leader, veteran venture capitalist Woody Marshall discusses the investment landscape and the importance of leadership through the pandemic.

Organizations

How to Do Design Thinking Better

Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.

June 2020

Entrepreneurship

Amid the Pandemic, Entrepreneurs Can Still Find Opportunity

The crisis provides fertile ground for startups in spaces like telehealth and touchless payment. Other startups will need to get creative.

Strategy

Podcast: Wayfair Has Seen a Spike in New Customers. Here’s How It Plans to Keep Them.

On this special episode of The Insightful Leader, a conversation with the company’s chief merchandising officer about adapting for an unprecedented future.

Finance & Accounting

How to Secure Credit During a Financial Crisis

The key? Don’t tap your best collateral in good times.

Workers in less work-from-home-friendly sectors suffered greater economic consequences of COVID-19.
Economics

Why the Next Round of COVID-19 Aid Should Target Industries That Can’t Work from Home

A new study pinpoints which sectors—and which workers in those sectors—suffered the most. Congress should take note.

As the Crisis Drags On, Here’s How Leaders Can Maintain Momentum

The adrenaline has faded. All-nighters are not sustainable. A retired Navy admiral explains what needs to happen now.

Policy

How Is the Pandemic Affecting Antitrust Enforcement?

Deals will be ramping up again soon. Companies shouldn’t expect a free pass from regulators.

Social Impact

“This Is What It Means to Be Black in America and Black in Corporate America”

As the nation reckons with structural racism, a Kellogg professor and a Google diversity recruiter discuss what credible leadership looks like for business leaders.

Social Impact

Podcast: “I’m Looking for Systemic, Permanent Change Right Now”

Anti-Black racism is deeply embedded in corporate culture. On this special episode of The Insightful Leader, Professor Nicholas Pearce and Google’s Ginny Clarke discuss the moral responsibility of leaders to finally address that.

Marketing

How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

A gardener grows plants in pots.
Social Impact

What Will It Take to Alleviate Global Poverty?

We asked Kellogg experts what they wish NGOs and policymakers knew about poverty reduction. Their answers touched on everything from climate change to local bankruptcy laws.

Employees happy in an office
Social Impact

Some Companies Actually Do See Financial Returns on Their Social Investments. Here’s What They Have in Common.

A new study finds that ESG investments—when paired with high employee satisfaction—boost stock performance.

Careers

Exhausted by Working from Home? Anxious about Going Back?

Tips from a clinical health psychologist on managing the work-related stressors that may be affecting your mental health.

Careers

How to Coach Your Sales Team through the Pandemic (and Beyond)

The founder of the Kellogg Sales Institute offers tips for adapting to this high-stakes moment.

Innovation

Want Your Employees to Innovate? Trust Them.

R&D teams take more risks—and do better work—when their CEOs have faith in them.